The latest writings from our team

Without the right promotional star power, even if your event is on the cusp of excellence, the turnout will be low. That’s why many of my...

Here at the Sponsorship Collective, I’m all about providing you with tips and advice for acing your sponsorship program.  Sometimes...

Every year, as the current year is about to end and a new one is underway, you sit down with other decision-makers in your company or...

https://www.youtube.com/watch?v=wD91StP6dfc It doesn’t matter so much whether you’ve earned $1,000 in sponsorship dollars or $10 million,...

If there’s one lesson that I hope to impart to you when reading this blog, it’s that good audience data is the foundation of a successful...