The latest writings from our team

Like on the dancefloor, in sponsorship, having the right moves is everything. Unlike dancing, in which you’re allowed to freestyle,...

What does your sponsorship journey look like? Without a documented methodology for how you get from Point A to Point B, your company or...

Besides “gold, silver, bronze package,” perhaps no other words in sponsorship are a red flag more than “my opportunity is different.” If...

By this time in the year, those shiny New Year’s resolutions you made feel like forever ago. You were motivated for a little while, but as...

According to Statista, in 2019, trade show attendance in the United States was at an all-time high. After a lull of several years, trade...

Recently, I shared a post chock full of awesome (if I do say so myself) motorsport activation ideas. This week, I thought I’d broaden the...

If there’s one area of sponsorship that I find myself going over again and again with clients, it’s the sponsorship proposal. I don’t...