The latest writings from our team

Although it took a few games of phone tag to coordinate a time when you could both talk, you finally got on the phone with your target...

You know the classic line that goes “I say to-may-to and you say to-mah-to,” right? Usually, when someone utters this phrase, it’s to...

For any target sponsor you’re pursuing, there are dozens, sometimes hundreds of other companies and organizations trying to do the same....

Your company has always been entrenched in the community. You’re striving to increase your audience with a sponsored event, and you figure...

In all my guidance on this blog, I always talk up the importance of high-quality assets and activation ideas. I do this for a reason....