The latest writings from our team

Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series: Resource Page for Charity Sponsorship Corporate Social Responsibility: A User’s Guide for Nonprofits Charity Sponsorship Mistakes Sponsorship Cause Marketing Common Mistakes Cause marketing, sometimes called cause related marketing, provides a partnership opportunity between for-profit businesses and nonprofit organizations. When done properly, it creates benefits for both partners by providing financial support for the cause and marketing opportunities for the business. As a nonprofit, you have the chance to get creative when approaching cause marketing initiatives, allowing you to customize the marketing opportunities to help meet your partners’ goals. However, to be effective and continue to develop longer-lasting partnerships, it is important to use cause marketing best practices that help guarantee success. You’ll need a solid cause marketing strategy to help keep you focused on your goals while also ensuring you don’t go too far off the mark when it comes to finding the best prospects and partners. Here’s everything you need to know about cause-related marketing for successful campaigns every time. What is Cause Marketing? The term cause marketing, or cause-related marketing, not only refers to a partnership between […]