Most renewals are not lost in the renewal conversation. They are lost in the silence before it. Here is the pattern that kills more...
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Free Chapters of The Sponsorship Bible
The Proven Framework for Winning Marketing Partnerships Across Any Industry Stop guessing. Stop getting ignored. Stop getting stuck at...
Public Sector Partnerships: How Government and Municipal Sponsorships Work
When most people think about sponsorship, they picture private companies investing in events, nonprofits, sports teams, or community...
What Are the 7 Renewal Red Flags Most Sponsorship Properties Miss?
A sponsor almost never tells you they are leaving. They say they are "evaluating," or they go quiet, or they renew one last time and...
How Do Sponsors Decide Whether to Renew Their Sponsorship?
The renewal decision is made in a room you will never sit in, weeks before the sponsor answers your email. By the time they tell you yes...
What Do You Say to a Sponsor to Get Them to Renew? The Renewal Conversation Script
There is one sentence that ends more renewals than any objection a sponsor will ever raise: "So, are we renewing for next year?" It puts...
The Word “Partnership” Is Killing Your Sponsorship Deals
Imagine walking into a brand's office and announcing, "We don't do sponsorship. We do mergers and acquisitions." You would be escorted...
Sponsorship Strategy by Audience Size: What Matters at Every Growth Stage
One of the biggest assumptions in sponsorship is that larger audiences automatically create better sponsorship opportunities.
Sponsorship Contract Red Flags and Negotiation Tactics
Sponsorship contracts are supposed to create clarity. But in practice, they can create confusion, frustration, and unnecessary risk when expectations are vague or one-sided.