Most sponsorship teams are not running passive strategies because they have concluded passive strategies work. They are running them...
Archive: Results for "event"
The latest industry news, interviews, technologies, and resources.
How Many Direct Outreaches Per Week to Hit a Quarter-Million-Dollar Sponsorship Year?
Two hundred contacts. Forty-five discovery meetings. Fifteen proposals. Five sponsors. That ratio produces a five-sponsor year for a...
Five Things Sponsorship Teams Do Instead of Direct Outreach
Sponsorship teams have a list of activities they call "the work." Five of them dominate the calendar. None close deals on their own. Each...
Direct Outreach Is the Only Work That Closes Sponsorship Deals
Sponsorship teams spend most of their week on activity that has no chance of producing a signed deal. They polish proposals. They attend...
Secure More Festival Sponsorships
Festivals are built on energy. You bring people together for shared experiences, music, culture, food, art, and community. But behind...
Secure More Sports Team & Athlete Sponsorships
Sports have always had the power to connect. hether you’re an athlete building a personal brand or a team creating a fanbase, you’re not...
Secure More Conference Sponsorships
Conferences are built to bring people together. You create moments that matter, learning, networking, and industry-shaping conversations....
Associations and Membership Organization Sponsorship
Associations are built to serve their members. You create connection, education, and advocacy. You bring people together around shared...
Secure More Podcast Sponsorships: A Guide for Creators & Influencers
Podcasting and content creation have never been more accessible or more competitive. Building an audience is one thing. Turning that...