Direct outreach has a specific shape. It is not "send a proposal to a list." It is not "post on LinkedIn that you are looking for...
Archive: Month: May 2026
The latest industry news, interviews, technologies, and resources.
Why Sponsorship Teams Avoid Direct Outreach (And What It’s Costing Them)
Most sponsorship teams are not running passive strategies because they have concluded passive strategies work. They are running them...
How Many Direct Outreaches Per Week to Hit a Quarter-Million-Dollar Sponsorship Year?
Two hundred contacts. Forty-five discovery meetings. Fifteen proposals. Five sponsors. That ratio produces a five-sponsor year for a...
Five Things Sponsorship Teams Do Instead of Direct Outreach
Sponsorship teams have a list of activities they call "the work." Five of them dominate the calendar. None close deals on their own. Each...