Chris Baylis is the Founder and Editor-in-Chief of The Sponsorship Collective.
After spending several years in the field as a sponsorship professional and consultant, Chris now spends his time working with clients to help them understand their audiences, build activations that sponsors want, apply market values to their assets and build strategies that drive sales.
Chris studied at Trent University and Mohawk College before he began his sales career in high tech and insurance. After several years in the sales industry, Chris decided to make the move to sponsorship.
The reason for Chris was simple:
“Sponsorship means you have to be an expert in sales, marketing, experiential, lead generation, account management and strategy. This challenging blend of skills is what makes sponsorship so fascinating but also incredibly complicated.”
Chris has been active in the sponsorship industry since 2007 selling sponsorship for a variety of organisations and every type of sponsorship opportunity as an employee, department leader, board member, consultant and volunteer.
After five years as a consultant with international consulting firm IFC out of London, England Chris decided to launch what is now The Sponsorship Collective. And the rest is history.
And it all began with a blog.
The problem, according to Chris, is that there was simply no information about best practice sponsorship when he began in the industry. Everyone was guarding their secrets and there was nothing by way of blogs, publications, or networking groups. And this is exactly what Chris decided to change.
When it was first launched, the goal of the blog was simple: to share sponsorship best practice with the world. Today, The Sponsorship Collective has been featured in countless publications, podcasts, websites, blogs, magazines, webinars and books. The Sponsorship Collective has also produced hundreds of YouTube videos, webinars and hundreds of thousands of words on the blog (at last count, enough to fill five business books on the topic).
In addition to speaking at conferences and stages across North America, a sample of publications featuring Chris Baylis include in Hopin, Blackbaud, several articles and references in Eventbrite, Inside Sponsorship, Cause Talk Radio, CSAE, The Partnership Conference and The Selling Show to name only a few.
Sponsorship is, at its heart, a marketing practice and marketing is nothing without audience experience as the main focus.
This is exactly how Chris thinks of sponsorship.
“Everything has to start with audience data and experiences focused on creating value for audiences. Most people think of sponsorship as simple logo placement, which could not be further from the truth” says Chris.
Because of Chris’ focus, The Sponsorship Collective takes an “audience first” approach to sponsorship. Starting with audience data, then moving to creating engaging activations before moving to valuation, sales material and then a “discovery based” approach to sales.
Here is a sample of the most recent articles written by Chris:
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series: Resource Page for Podcast and Influencer Sponsorship The Complete Guide to Podcast Sponsorship How to Create a Podcast Sponsorship...
https://www.youtube.com/watch?v=uWqLNoU3Lvo On the blog, I have several posts mentioning my utter distaste for gold, silver, and bronze sponsorship levels aka tiered sponsorship. And my readers know I talk about this topic enough when given the chance. Since it’s been...
How many times has something like this happened to you? You find a prospective sponsor that you’re really excited about possibly working with. You reach out to them via phone or email, and you’re immediately told that if you’re interested in a sponsorship, you have to...
In business, if you want to determine how successful anything you do is, you track the return on investment or ROI. For instance, if you spend $1,500 on a billboard for 30 days and the billboard nets you 500 new leads who end up earning your company $3,000, then your...
Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series: Resource Page for Conference Sponsorship How to Market a Conference: Everything You Need to Fill Your Event How to Plan a Virtual...
Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series: Resource Page for Conference Sponsorship How to Plan a Conference: A Step-by-Step Guide How to Plan a Virtual Conference Conference...
If you ask sponsorship seekers, clients within the Sponsorship Program, and others you come across who are involved in sponsorship, you’re likely to hear two different answers when it comes to how a sponsorship package should be presented. One school of thought is...
How to Secure a Media Sponsor Without the right promotional star power, even if your event is on the cusp of excellence, the turnout will be low. That’s why many of my clients seek media sponsors who can secure enough media coverage for your event that it shines. If...
Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series: Resource Page for Conference Sponsorship How to Plan a Conference: A Step-by-Step Guide How to Market a Conference: Everything You...
Here at the Sponsorship Collective, I’m all about providing you with tips and advice for acing your sponsorship program. Sometimes though, knowing what not to do is just as important. This way, you can avoid critical missteps that your fellow sponsorship seekers have...