Chris Baylis is the Founder and Editor-in-Chief of The Sponsorship Collective.
After spending several years in the field as a sponsorship professional and consultant, Chris now spends his time working with clients to help them understand their audiences, build activations that sponsors want, apply market values to their assets and build strategies that drive sales.
Chris studied at Trent University and Mohawk College before he began his sales career in high tech and insurance. After several years in the sales industry, Chris decided to make the move to sponsorship.
The reason for Chris was simple:
“Sponsorship means you have to be an expert in sales, marketing, experiential, lead generation, account management and strategy. This challenging blend of skills is what makes sponsorship so fascinating but also incredibly complicated.”
Chris has been active in the sponsorship industry since 2007 selling sponsorship for a variety of organisations and every type of sponsorship opportunity as an employee, department leader, board member, consultant and volunteer.
After five years as a consultant with international consulting firm IFC out of London, England Chris decided to launch what is now The Sponsorship Collective. And the rest is history.
And it all began with a blog.
The problem, according to Chris, is that there was simply no information about best practice sponsorship when he began in the industry. Everyone was guarding their secrets and there was nothing by way of blogs, publications, or networking groups. And this is exactly what Chris decided to change.
When it was first launched, the goal of the blog was simple: to share sponsorship best practice with the world. Today, The Sponsorship Collective has been featured in countless publications, podcasts, websites, blogs, magazines, webinars and books. The Sponsorship Collective has also produced hundreds of YouTube videos, webinars and hundreds of thousands of words on the blog (at last count, enough to fill five business books on the topic).
In addition to speaking at conferences and stages across North America, a sample of publications featuring Chris Baylis include in Hopin, Blackbaud, several articles and references in Eventbrite, Inside Sponsorship, Cause Talk Radio, CSAE, The Partnership Conference and The Selling Show to name only a few.
Sponsorship is, at its heart, a marketing practice and marketing is nothing without audience experience as the main focus.
This is exactly how Chris thinks of sponsorship.
“Everything has to start with audience data and experiences focused on creating value for audiences. Most people think of sponsorship as simple logo placement, which could not be further from the truth” says Chris.
Because of Chris’ focus, The Sponsorship Collective takes an “audience first” approach to sponsorship. Starting with audience data, then moving to creating engaging activations before moving to valuation, sales material and then a “discovery based” approach to sales.
Here is a sample of the most recent articles written by Chris:
Before we get started with our list of best companies for sports sponsorship, if this is an area of interest for you, you might want to check out the following titles in our “sponsorship for sports” series: 5 Sports Sponsorship Valuation Strategies 5 Examples of Bad...
https://www.youtube.com/watch?v=3MpIKbbt6Ao Efficiency and effectiveness are two of those words that look the same and can even be mistaken for one another if you’re speed-reading. Yet they mean two very different things. As Peter Drucker says: “efficiency is doing...
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Ask for Sponsorship for an Event The Six Step Event Sponsorship Checklist 5 Things to Include in Your Event Sponsorship Proposal How...
Disclaimer: Before you continue, you should note that neither the author nor The Sponsorship Collective are taxation or legal experts. The following is provided for general information purposes only and does not constitute legal or financial/taxation advice. You...
I’ve been busy with house renovations lately, including add-ons to my home. Whenever you get a new room built in your home, it needs to be painted. I’m the type that would rather do that myself than hire a team. Maybe you’re the same way. If so, then you know that you...
By following the step-by-step guide below on how to ask for sponsorship, you'll get the expert information needed to set the ball rolling to secure that vital financial backing from an event sponsor. Before you dive in, if you are interested in event sponsorship,...
Over the years, I’ve talked with enough sponsorship seekers to know that almost all my clients are very busy people. Many of them don’t do sponsorship as a full-time gig. They have a nine-to-five job that drains them of their time and creative energies. Then they’ve...
Everyone wants to be a success story, but for most people, it doesn’t just happen overnight. It can require a lot of trial and error and plenty of failures before things start going right. If you’re looking to succeed in the sponsorship industry especially, what will...
Baseball season is officially upon us. I’m sure lots of you are excited for promising meetings between the Dodgers, Rockies, Phillies, Cardinals, Cubs, and the Braves. To be completely honest with you, baseball isn’t my thing. Now hockey, on the other hand… Yet today,...
We all dream of being an expert in something, right? Yet to achieve that goal, you must possess a degree of mastery over a topic or area. If you’ve been at this sponsorship thing for long enough and perhaps you’ve enrolled in one or more of my programs, you may have...