Motorsport Marketing: 10 Ways to Promote Your Race Team Before you dive in, if you are interested in motorsport sponsorship, check out...
Archive: News
The latest industry news, interviews, technologies, and resources.
How to Get In-Kind or Contra Sponsorship
Here on the Sponsorship Collective blog, I mostly talk about offering sponsorship services in exchange for cash. There’s yet a different...
Three Things Missing from Every Sponsorship Program
https://www.youtube.com/watch?v=XhtD2Tn6wSw Although you might be new to sponsorship if you’re reading this, I’m anything but. At this...
Personal Branding for Athletes: How to Market Yourself as an Athlete
Before you dive in, if you are an athlete looking for sponsorship, check out these titles in our “sponsorship for athletes" series:...
How to Run a Sponsorship Sales Meeting
Are you about to have your first sponsorship sales meeting but you feel apprehensive about how to approach it? You want the meeting to go...
How to Market Your Podcast: The Complete Guide
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
How to Overcome Objections in Sponsorship Sales
Have you ever gotten to the point in your sponsorship program where you have a discovery session as well as a few good follow-up meetings...
How to Grow a Podcast: 10 Ways to a Bigger Following
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
Why You Should Avoid Tiered Sponsorship Levels (And What to Do Instead)
https://www.youtube.com/watch?v=uWqLNoU3Lvo On the blog, I have several posts mentioning my utter distaste for gold, silver, and bronze...