Archive: Sponsorship

Sometimes, sponsorship seekers approach sponsorship like they would winning the lottery. You know, how if you just had that million-dollar...

When working with clients on their sponsorship sales goals and strategies, I see common themes come up again and again. Unfortunately, when I am working on the brand side and helping them assess their sponsorship marketing goals…I see the same trends from those seeking sponsorship dollars. I recognize that I’m in a unique position of being able to see things from both sides of the sponsorship coin, if you will.  And what’s so interesting to me is that even though sponsorship seekers and the companies that give sponsorship operate from two different places is that they still run into the same issues. There are enough of these issues, and they’re so prevalent in my varied experiences working with those on both sides of the sponsorship equation that I’ve dubbed them appropriately. These are the Seven Deadly Sins of Sponsorship.  You know, like the cardinal sins you’re supposed to avoid at all costs according to the Christian religion.  Well, these are also cardinal sins that you should begin avoiding at all costs whether you’re seeking sponsorship or offering it.  This guide with an infographic will illustrate the most common sponsorship mistakes and how to avoid making them yourself! The Seven Deadly […]

Welcome back from, what I hope was, a restful and relaxing time with friends and family! If you’re anything like me, you spent the month of December saying things like “I will take care of that in the new year!” Putting off tasks to be handled by some future version of yourself in a distant land called “next year.”