Who would win in a fight? A bowl of spaghetti or a highly trained sniper? Well, what’s true in life is true in sponsorship. The real question is, who are you in this fight? The spaghetti or the sniper?
Archive: Sponsorship
The latest industry news, interviews, technologies, and resources.
Case Study: Sponsorship Valuation Best Practices
Before you dive in, if you are looking to determine the value of your sponsors , check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part One Seven Sponsorship Valuation Questions: Part Two Essential Guide to Sponsorship Valuation If you’ve only skimmed through the information in this guide (which, you really should take the time to read everything), then spend some time with this section at least. It’s a recap of all the steps needed to complete your sponsorship valuation. In today’s guide, I want to explain the ins and outs of sponsorship valuation. Then I want to share some real case studies that should put into perspective the importance of valuations in your sponsorship program. Finally, I’ll provide some pointers for gathering and valuing assets so you can navigate this difficult area of sponsorship!
Three Scenarios That Demand a Sponsorship Proposal
I know what you’re thinking! Is this the same Chris Baylis who has told me over and over and over again not to use sponsorship proposals? Yes! But before I tell you when it’s a good idea to use a sponsorship proposal, I want you to promise to do the following: Download my sponsorship proposal template Read my post called “The Definitive Guide to the Sponsorship Proposal” Read my post called “The Five Stages of Sponsorship”
8 Cool Event Marketing and Sponsorship Activation Ideas
I’ve heard it – heck, I’ve said it! Event sponsorship is boring! There are only so many things you can sponsor, so many ideas, so many ways to reorder an event sponsorship proposal. Today’s post is focused on some of the cool event marketing and sponsorship activation ideas that I’ve seen recently.
Fundraising vs Sponsorship! Here are the 4 Things I’ve Learned
This post flows nicely from last week’s post about the differences between Individual Giving and the Sponsorship sales process. In that post I argue that the two worlds are different, very different, but that the best fundraisers have the transferable skills needed to make it work. This week I caught up with Maeve Strathy (yes THAT Maeve Strathy!). Maeve is one of those fundraisers who makes both types of fundraising work. I am firmly in the camp of “cause marketing specialist who makes it work in the world of individual giving” and Maeve is in the “other” camp- and does both well. I suspect there are far more full service fundraisers called upon to do cause marketing and sponsorship than the other way around and so I am very excited to be teaming up with Maeve on this post.
Fundraising Standoff: Sponsorship vs Individual Giving
This post is meant as a primer for major gift fundraisers who find themselves involved in sponsorship and asking themselves how to get sponsors. That said, I think this will also be useful to the full service fundraising professional as well as the Executive Director who is occasionally asked to join in sponsorship meetings or who has been asked to build a sponsorship proposal.
Fundraising Event Ideas: Sponsorship Followup
Welcome to part two of my series all about sponsorship and events. By now you have realized that this series is not about how to close sponsorship leading up to an event, for that you will want to head to my series focused on cause marketing essentials. For an even quicker overview, have a look at my infographic on the sponsorship journey.
Fundraising Event Ideas: Sponsorship
I was inspired to write this series focused on fundraising event sponsorship after working on an incredibly successful gala last week. It was my organization’s fourteenth annual event and saw double-digit sponsorship revenue growth for the second year in a row.
The Sponsorship Journey Infographic
The sponsorship process can seem complicated and intimidating and so I’ve created this infographic to help simplify things. Check it out and click on on each step of the Sponsorship Journey for some tips related to that topic.