The Sponsorship Journey Infographic

Most failed discovery calls were already lost before anyone said hello. The damage gets done in preparation, days before the call, in decisions that have nothing to do with which questions get asked on it. By the time the call starts, the outcome is already half...

Most of what kills a sponsorship deal happens weeks before anyone sends a proposal, on the call that's supposed to prevent exactly that outcome. It happens on the discovery call, in patterns that repeat across properties of every size: festivals, conferences,...