The latest writings from our team
Sponsorship Lessons Learned from 1000+ Clients
In my position here as the head of the Sponsorship Collective, I have the advantage of having worked with hundreds of clients over the...
The Secrets of Sponsorship Valuation: Key Factors to Consider for Accurate Evaluation
Not to make you nervous, but the success of your sponsorship program hinges on a fair valuation. Boosting your worth to the moon makes you...
The Do’s and Don’ts of Pitching Sponsors for Your Podcast
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
Finding the Right Sponsors for Your Motorsport Team
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
The Benefits of Festival Sponsorship: Why Brands Should Invest
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...
From Cold Calls to Closing Deals: Mastering Sponsorship Prospecting Techniques
I’ve been helping clients with their sponsorship aspirations long enough to identify common stumbling blocks among sponsorship seekers....
Sponsorship for Smaller Audiences
Many clients of mine complain to me about their small audiences. They wonder why a sponsor would have any interest in a group of several...
The Secrets Behind Successful Sponsorship Activations
Sponsorship activations are simpler than they seem, even though first-time sponsorship seekers usually vehemently disagree with that...
Building Long-Term Relationships with Festival Sponsors
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...