The latest writings from our team

The sponsorship package is a document shrouded in mystery. For so many years, myths have perpetuated, and sponsorship seekers have staunchly held onto the old way of doing things.  This has muddied the waters for today’s sponsorship seekers, who often follow those old ways, which is only to their detriment.  That inspired me to update my original guide on sponsorship packages. A lot has changed since I originally published that article in 2015. I want you to get up to speed on what today’s sponsorship packets need and what you can omit, so let’s get going. Okay, So What Is a Sponsorship Package, Anyway? First, let’s get straight with a definition. A sponsorship package, sometimes called a sponsorship packet or sponsor pack, details everything you will provide the sponsor for that specific opportunity.  In other words, it’s all the benefits, assets, activations, and services outlined and presented neatly.  Understanding Today’s Sponsorship Package  As I alluded to in the intro, the sponsorship package has changed rapidly, even within the last couple of years. Misconceptions about what the packet should and shouldn’t be have caused some to continue using out-of-date practices, shooting themselves in the foot in the process.  Here is what […]