The latest writings from our team
Five Things AI Can Do in Sponsorship (And 3 Things It Can’t Do!)
by Chris Baylis | Jul 25, 2023 | Sponsorship
AI is everywhere these days and expanding all the time. Some of us worry the technology might encroach on our jobs (and rightfully so, at...
How to Convince Your Boss to Change Their Sponsorship Strategy
by Chris Baylis | Jul 25, 2023 | Sponsorship
Your boss wears a lot of hats, and managing your company’s sponsorships is one of them. Your business has sought a solid sponsorship...
7 Motorsport Sponsorship Mistakes to Avoid
by Chris Baylis | Jul 25, 2023 | Motorsport
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
Sponsorship Is Not Philanthropy (And Why This Mindset Costs You Sponsorship Deals)
by Chris Baylis | Jul 11, 2023 | News, Sponsorship
Unless you’re brand new to the blog (and in which case, welcome!) or the Sponsorship Collective, I’m sure you’ve heard me say it at least...
Sponsorship Case Study: Memphis in May International Festival
by Chris Baylis | Jul 5, 2023 | Event Sponsorship, Festivals
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...
Case Study: Podcast Sponsorship Best Practices
by Chris Baylis | Jul 3, 2023 | Podcast
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
How CJ Landed a $30,000 Multi-Year Partnership Within Three Days of Working With Us…
by Chris Baylis | Jun 28, 2023 | Sponsorship
CJ Scarlet’s Road to Success Last week, we looked at Anissa Cooke’s path to sponsorship success in the synthetic biology sphere. Today, I...
What’s in Store – NFL Sponsorship Stats That Could Impact the 2023-2024 Season
by Chris Baylis | Jun 28, 2023 | Athlete, Sports Sponsorship
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...
8 Great Activation Ideas and Examples in 2023
by Chris Baylis | Jun 22, 2023 | Sponsorship Activation
2023 has been an incredible year in sponsorship activations already, and it’s only about halfway over! Being on the cutting edge of...








