The latest writings from our team
Sponsorship and Donuts
by Chris Baylis | Apr 20, 2023 | Sponsorship
Donuts. They sure are delicious, right? From Krispy Kreme to Dunkin’, a tasty donut can be a great way to start the morning or a nice...
Do the Opposite of Everyone Else
by Chris Baylis | Apr 20, 2023 | Sponsorship
Follow the leader is not just a children’s game, but a psychological phenomenon that occurs all the time. According to a Harvard Business...
Don’t Say This In Your Sponsorship Package
by Chris Baylis | Apr 20, 2023 | Sponsorship Packages
There are so many mistakes you can make with your sponsorship package, such as bringing it with you to the discovery session or attaching...
Our Sponsorship Opportunity is Different
by Chris Baylis | Apr 20, 2023 | Sponsorship
You might have read so many sponsorship articles and even books that you can recite entire passages in your sleep. Yet the problem you run...
Sponsorship Valuation Basics
by Chris Baylis | Apr 20, 2023 | Asset Valuation
Valuation is a critical part of your sponsorship program, but it’s also one of the trickiest areas to master. I often have first-time...
How to Make a Festival Sponsorship Proposal
by Chris Baylis | Apr 17, 2023 | Festivals
When it comes to documents that sponsorship seekers spend the most time on, do you think it’s their assets or case studies or even...
How to Measure the Success of Your Festival Sponsorships
by Chris Baylis | Apr 17, 2023 | Festivals
Festivals usually attract a bevy of sponsors, including promotional and cash sponsors. With so many partners on your plate, it’s integral...
8 Proven Ways to Find Podcast Sponsorship
by Chris Baylis | Apr 11, 2023 | Podcast
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
How to Write a Motorsport Sponsorship Proposal
by Chris Baylis | Apr 7, 2023 | Motorsport
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...








