The latest writings from our team

Your company is trying to add new sponsors left and right, so you’ve begun reading my blog here at the Sponsorship Collective. Perhaps...

It’s not enough to have meaningful, customized assets as you’re finalizing your sponsorship proposal. You also need activations. A lot of...

How many times have you issued a prospect a sponsorship package only to get a printed letter in the mail several weeks later telling you...

A lot of my clients here at the Sponsorship Collective are first-time sponsorship seekers or those who had a sponsorship opportunity sort...

What words have you heard from your sponsorship prospects that have left you feeling dejected and rejected? If I asked you for five of...

Stop me if you’ve heard this one before. You find a sponsorship prospect, more than likely through a website or a sponsorship form. You...

Sports fans are some of the best fans in the world, as they’re passionate, loyal, and big spenders. Financial resource MakeMoneyinLife.com...

We all only have 24 hours in a day, but for many of us, it feels more like 16 hours or even 10 or 12 hours, right?  You try to be as...

Do me a favor and check your email outbox right now. How many emails have you sent to sponsors in the last week? Last month? Count them,...