The latest writings from our team

Here’s a scenario I’m sure you’ve faced before.  You spent a lot of time digging deep into your audience and segmenting them. You came up...

If I told you that the best sponsorship programs came down to only three components, you probably wouldn’t believe me, right?  I’m sure...

Are you afraid to ask for feedback? I think a lot of us are because receiving feedback implies that we’re doing something wrong, and who...

The discovery session is a golden opportunity to learn more about your sponsorship prospects and decide whether you two are a fit. ...

You’ve put together your sponsorship menu, your prospect has looked at it, and they decided on some things. You earn those almighty...

The big day of the event has come and gone, and it was a rousing success. Your sponsor lived up to their end of the deal, and you lived up...

Have you ever worked in tech support? I did back when I was in college.  Even if you’ve never personally had a tech support job, I would...

Everyone knows how to write an email nowadays, right? You type something into a subject line, add a few paragraphs to the body, maybe...

I’ve been talking a lot about sponsorship assets and valuations on the blog lately, and I’m not done yet. Today, I want to take you inside...