The latest writings from our team

The time will come in your sponsorship program where you have to pick up the phone or shoot an email to a representative at the company...

https://www.youtube.com/watch?v=yH9k456PGig When you think of your sponsors, what do you call them? If the answer is, “well, Chris, I call...

I’m sure everyone has a horror story or two about buying a car, right? Pushy salespeople, mountains of paperwork, leases that sound good...

You might have read this title once and did a double-take. Why in the world would I want to talk about the path to failure in sponsorship?...

Here’s a fun quiz for you. Where in your sponsorship program do you think the most critical window of opportunity is? I bet you would say...

Have you ever been to a magic show and the magician correctly guessed the number you were thinking of or the card you were holding without...

Here’s a scenario I’m sure you’ve faced before.  You spent a lot of time digging deep into your audience and segmenting them. You came up...

If I told you that the best sponsorship programs came down to only three components, you probably wouldn’t believe me, right?  I’m sure...

Are you afraid to ask for feedback? I think a lot of us are because receiving feedback implies that we’re doing something wrong, and who...