The latest writings from our team

When you walk into a discovery meeting, what do you say? Do you crack a joke? Ask about the weather? Try to make small talk about current...

Late last year, I hosted a special training session with my exclusive Facebook group of sponsorship seekers. That training was about the...

There’s one mistake I see sponsorship seekers make that can kill their sponsorship programs dead.  They don’t have any audience data....

https://www.youtube.com/watch?v=1y45Boa-8KE It doesn’t matter if it’s in our personal or professional lives (or even both): rejection...

Like on the dancefloor, in sponsorship, having the right moves is everything. Unlike dancing, in which you’re allowed to freestyle,...

What does your sponsorship journey look like? Without a documented methodology for how you get from Point A to Point B, your company or...

Besides “gold, silver, bronze package,” perhaps no other words in sponsorship are a red flag more than “my opportunity is different.” If...

By this time in the year, those shiny New Year’s resolutions you made feel like forever ago. You were motivated for a little while, but as...

According to Statista, in 2019, trade show attendance in the United States was at an all-time high. After a lull of several years, trade...