The latest writings from our team

In business, if you want to determine how successful anything you do is, you track the return on investment or ROI. For instance, if you...

If you ask sponsorship seekers, clients within the Sponsorship Program, and others you come across who are involved in sponsorship, you’re...

How to Secure a Media Sponsor Without the right promotional star power, even if your event is on the cusp of excellence, the turnout will...

Here at the Sponsorship Collective, I’m all about providing you with tips and advice for acing your sponsorship program.  Sometimes...

Every year, as the current year is about to end and a new one is underway, you sit down with other decision-makers in your company or...