The latest writings from our team

When sponsorship seekers come to me, frustrated that their sponsorship program isn’t getting them the results they want, they usually...

If you’ve been a long-time reader of the blog, then you should remember this post about the ways to (unknowingly) destroy your sponsorship...

If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because...

There’s a misconception among sponsorship seekers that you have to build a relationship with your sponsors to increase the chances of...

What’s holding you back from achieving your sponsorship sales goals? This isn’t always the easiest question to answer, and not just due to...

Online forms are undoubtedly convenient, which is why every company these days has one. Besides the standard contact form, on the sponsor...

In a recent post, I discussed when sponsorship is considered advertising versus when it isn’t. Today, I want to talk about sponsorship in...

I love a good read, don’t you?  One of the books on my 2021 reading list was The 4 Disciplines of Execution: Achieving Your Wildly...