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The three things missing from every sponsorship package (and the one thing there is too much of!)

The three things missing from every sponsorship package (and the one thing there is too much of!)

by | May 11, 2020 |

As part of our work at The Sponsorship Collective, we review hundreds of sponsorship decks every year across Canada and the US. There are some simple changes that every sponsorship seeker should implement to make the strongest deck possible. A good sponsorship package is never a replacement for good sponsor-centric sales techniques and relationship building but if you are going to make a sponsorship package, at least make it best in class. The following three things are missing from 99% of sponsorship packages that we see yet 100% of the sponsors we talk to want to see this information. Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate Sponsorship Sponsorship Cause Marketing Common Mistakes Definitive Guide to the Sponsorship Proposal The Biggest Problem with Sponsorship and How You Can Fix It Corporate Social Responsibility a Users Guide for Nonprofits How to Start a Sponsorship Program for Your Nonprofit 3 Most Common Barriers To Good Cause Sponsorship Things Sponsors Say: “We Don’t do Sponsorship” What I Wish I Knew at the Beginning of My Sponsorship Career Audience data […]

Cause Marketing Best Practices: Everything You Need to Know About Cause-Related Marketing

Cause Marketing Best Practices: Everything You Need to Know About Cause-Related Marketing

by | Apr 16, 2020 | , ,

Cause Marketing Best Practices: Everything You Need to Know About Cause-Related Marketing Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series: Resource Page for Charity Sponsorship Corporate Social Responsibility: A User’s Guide for Nonprofits Charity Sponsorship Mistakes Sponsorship Cause Marketing Common Mistakes Cause marketing, sometimes called cause related marketing, provides a partnership opportunity between for-profit businesses and nonprofit organizations. When done properly, it creates benefits for both partners by providing financial support for the cause and marketing opportunities for the business. As a nonprofit, you have the chance to get creative when approaching cause marketing initiatives, allowing you to customize the marketing opportunities to help meet your partners’ goals. However, to be effective and continue to develop longer-lasting partnerships, it is important to use cause marketing best practices that help guarantee success. You’ll need a solid cause marketing strategy to help keep you focused on your goals while also ensuring you don’t go too far off the mark when it comes to finding the best prospects and partners. Here’s everything you need to know about cause-related marketing for successful campaigns every time. What is Cause Marketing? The term […]