The latest writings from our team
How to Create A Sponsorship Activation Plan: Four Steps to Happy Sponsors
Sponsorship activation is a term a lot of marketers, sponsorship seekers and conference organizers might not recognize. That’s scary since...
How to Be Successful at Sponsorship Sales: 7 Methods for More Sponsorship Dollars
We may have surprised you with our five stages of sponsorship post, especially if your prior method was budgeting and then throwing things...
The Complete Guide to Title Sponsorship: Title, Naming and Presenting Rights Defined
Before you dive in, if you are interested in sponsorship naming rights, check out these titles in our “sponsorship for naming rights"...
Sponsorship Activation Defined: What is it and How Leverage Works
Sponsorship activation can’t be defined by any one single act. Instead, it encompasses the entire sponsorship experience based on the...
Why Sponsorship Is Important for Events: Using Sponsorship to Make Events Awesome!
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Find...
Five Reasons Your Sponsorship Proposal isn’t Working!
Sponsorship marketing is hard work! Nothing is more frustrating than spending countless hours crafting a sponsorship proposal, sending it out to your prospects and hearing…nothing in return. I see a lot of sponsorship proposals, good ones and bad ones (and some REALLY bad ones) but all of them suffer from one of these five issues, which are costing you money. Let’s dive in and see if we can make your sponsorship packages stronger and grow your sponsorship program!
How to Display Sponsors at an Event (That People Will Actually See)
Following the tips in our guide on getting sponsorship, you recently landed a sponsor for your upcoming event by writing a sponsorship...
How a Sponsorship Fulfillment Report Saved my Life
Full disclosure: a fulfillment report didn’t actually save my life! It did, however, save me from a horribly embarrassing situation, saved a sponsorship relationship and saved me a lot of pain. Negotiating the Custom Sponsorship Proposal Let me set the stage here: I was selling sponsorship for an event…a big event. Our target audience was a group of professionals who had a lot of money and who had very specific needs to be able to participate in their profession. In other words, they had a lot of money and they had to spend a lot of that money to do their job. From a sponsorship valuation standpoint, this opportunity was an absolute gold mine! I negotiated a sponsorship package with a new company looking to increase their professional services business and our audience was their target audience. Excellent! We went through all of the assets, picked out the ones that made sense to them, and I created a custom sponsorship proposal based on that feedback. Sponsorship Fact: Good Fulfillment Starts with Good Activation The day of the event came and we were sold out! All of our sponsor logos were where I said they would be, we said all of […]
How Sponsorship Benefits a Business: What’s In It for Them?
Corporate sponsorship or sponsorship by a small business might seem like more of an act of charity than a self-serving act, but there are...