The latest writings from our team
What Companies Wish You Knew Before Reaching Out for a Sponsorship
The rules of dating have changed a lot over the years, but one constant remains. Sooner or later, you gotta make an ask. Personally, I’m a little old school; I think the only way to ask someone out on a first date is in person. But that is neither here nor there. However you do it, you’ve got to ask at some point. And so it is with sponsorships.
3 Most Common Barriers to Good Cause Sponsorship
Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate Sponsorship Sponsorship Cause Marketing Common Mistakes Definitive Guide to the Sponsorship Proposal The Biggest Problem with Sponsorship and How You Can Fix It Three Things Missing From Every Sponsorship Package Corporate Social Responsibility a Users Guide for Nonprofits How to Start a Sponsorship Program for Your Nonprofit Things Sponsors Say: “We Don’t do Sponsorship” What I Wish I Knew at the Beginning of My Sponsorship Career Cause sponsorship is what we call it when charities, not-for-profits and associations engage in sponsorship (hospitals and education are covered under cause sponsorship, too). We work with tons of causes on their sponsorship programs and have noticed some themes come up repeatedly. Let’s talk about the three most common (perceived) barriers to good cause sponsorship:
7 Sponsorship Valuation Questions, Concerns and Common Mistakes Part Two
Before you dive in, if you are looking to determine the value of your sponsors , check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part One Sponsorship Valuation Best Practices Essential Guide to Sponsorship Valuation If you’ve only skimmed through the information in this guide (which, you really should take the time to read everything), then spend some time with this section at least. It’s a recap of all the steps needed to complete your sponsorship valuation. I recently ran a session all about sponsorship valuations. I decided to write a post covering the answers to a few insightful questions that came up during the session, but there was so much to say I had to break this up into two different posts. In part one, we covered four important questions about sponsorship valuation – make sure to check it out if you haven’t yet. We’re not done yet! Here are three additional questions about sponsorship valuation that came up at the session that I think will be helpful to a broader audience. Let’s dive in! Q5: What do we do if […]
7 Sponsorship Valuation Questions, Concerns and Common Mistakes Part One
Before you dive in, if you are looking to determine the value of your sponsors , check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part Two Sponsorship Valuation Best Practices Essential Guide to Sponsorship Valuation If you’ve only skimmed through the information in this guide (which, you really should take the time to read everything), then spend some time with this section at least. It’s a recap of all the steps needed to complete your sponsorship valuation. I recently ran a session all about sponsorship valuations. In that session we had people from all over the world and sponsorship seekers of every size and property (from galas to sports to naming right…and everything else). Out of this session came some questions about valuing sponsorship packages that I think will be helpful to a broader audience.
Redemption for Big Brands
In the past, The Sponsorship Report has written about the emerging trend among forward-thinking brands to attempt to seize ownership of an issue rather than merely sponsor a cause. It’s the difference between soloist and choir. Ownership makes a brand synonymous with an issue or, more appropriately, the effective resolution of an issue, rather than associating it with an organization or a program. Dove did it with women and self-esteem. Bell appears to be doing it on mental health anti-stigma. CIBC may have done it with breast cancer, although that space has a loud choir in addition to a strong soloist.
The Five Habits of Highly Effective Sponsorship Sales People
Have you read the book by Stephen Covey called The 7 Habits of Highly Effective People? If not, I highly recommend you check it out. When I read through the book, I was quite inspired. I kept thinking about the habits that Covey describes in his book and trying to figure out how I can apply them to sponsorship sales. After a lot of time and effort, I put together for you what I think are five of the most important sponsorship salesperson habits. These five habits can help you work more effectively and productively, which may lead to closing more deals. Let’s dive right in! Trying to Streamline Sponsorship Sales? You Need to Follow These Five Habits Habit #1 – Take Time to Reset in the Middle of the Day We’ve all done it. Why stop at lunch when you can power through and eat while you work (or not eat at all)? After all, the more time we spend working, the better, right? Well, yes and no. If your job is to complete a particular activity, for which you are paid by the hour, then yes. However, lunch might not be the time to breeze through your tasks […]
Sponsorship Strategy Development: Spaghetti vs the Sniper
Who would win in a fight? A bowl of spaghetti or a highly trained sniper? Well, what’s true in life is true in sponsorship. The real question is, who are you in this fight? The spaghetti or the sniper?
Case Study: Sponsorship Valuation Best Practices
Before you dive in, if you are looking to determine the value of your sponsors , check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part One Seven Sponsorship Valuation Questions: Part Two Essential Guide to Sponsorship Valuation If you’ve only skimmed through the information in this guide (which, you really should take the time to read everything), then spend some time with this section at least. It’s a recap of all the steps needed to complete your sponsorship valuation. In today’s guide, I want to explain the ins and outs of sponsorship valuation. Then I want to share some real case studies that should put into perspective the importance of valuations in your sponsorship program. Finally, I’ll provide some pointers for gathering and valuing assets so you can navigate this difficult area of sponsorship!
Cause Marketing versus Corporate Sponsorship: The Ultimate Showdown
I think this will be an interesting case study for those in the charitable sector as well as my colleagues on the brand side. Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Sponsorship Cause Marketing Common Mistakes Definitive Guide to the Sponsorship Proposal The Biggest Problem with Sponsorship and How You Can Fix It Three Things Missing From Every Sponsorship Package Corporate Social Responsibility a Users Guide for Nonprofits How to Start a Sponsorship Program for Your Nonprofit 3 Most Common Barriers To Good Cause Sponsorship Things Sponsors Say: “We Don’t do Sponsorship” What I Wish I Knew at the Beginning of My Sponsorship Career Let me set the stage: I was working with a fairly small, grassroots organization who were approached by a consumer goods company. The plan? To sell their products at the point of purchase of various stores across the city. The charity would get $5 per sale, the rest going to the consumer goods company.