Blog I Corporate Sponsorship Best Practices

8 Cool Event Marketing and Sponsorship Activation Ideas

by Chris Baylis | Mar 12, 2016 | Event Sponsorship, Sponsorship

I’ve heard it – heck, I’ve said it! Event sponsorship is boring! There are only so many things you can sponsor, so many ideas, so many ways to reorder an event sponsorship proposal. Today’s post is focused on some of the cool event marketing and sponsorship activation ideas that I’ve seen recently.

5 Networking Tips for Better Corporate Partnerships

by Chris Baylis | Jan 22, 2016 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Event Sponsorship, Pipeline Building, Sponsorship for Major Gift Officers, Sponsorship Recruiting

This week I’ve invited my friend and networking genius Paul Nazareth to share some networking strategies with you! Paul has worked on both sides of the table, for sponsorship seekers and corporate grant makers, and knows what he is talking about.

23 Articles and Blogs on Fundraising Event Ideas and Sponsorship

by Chris Baylis | Sep 6, 2015 | Resources

Events! We all run them, whether it’s a fundraising event, conference, meeting or gala…if you work in the not for profit sector, events are a mainstay. Not everybody likes events but since they are here to stay, if you’re going to run them you might as well use them to raise loads of sponsorship dollars and use your events strategically to build your brand and grow your database. Check out these resources below all about events! Are You Gathering The Right Attendee Data? The 10 Steps To A Successful Fundraising Event 5 Things You Need To Throw A Fabulous Fundraiser 8 Ways To Supercharge Your Attendee Engagement 8 Tips For Getting High Dollar Sponsorship For Your Big Event Building And Attracting Event Sponsors The Event Planner: Sponsorship: Show Me The Money Plan Event Sponsorship ROI Before Sponsoring An Event What Do You See On The Horizon For This Year? Nonprofit Fundraising, Part 1: How To Plan Your First Successful Event Planning And Executing A Successful Nonprofit Fundraising Event Planning Perfect Fundraisers For Sponsors And Partners How To Plan A Fundraising Event Or Activity How To Organize An Event To Raise Money/Awareness For Your Organization Sponsorship Is The “Misunderstood” Sibling Of […]

Fundraising vs Sponsorship! Here are the 4 Things I’ve Learned

by Chris Baylis | Aug 25, 2015 | Cause Marketing Basics, Sponsorship, Sponsorship for Major Gift Officers

This post flows nicely from last week’s post about the differences between Individual Giving and the Sponsorship sales process. In that post I argue that the two worlds are different, very different, but that the best fundraisers have the transferable skills needed to make it work. This week I caught up with Maeve Strathy (yes THAT Maeve Strathy!). Maeve is one of those fundraisers who makes both types of fundraising work. I am firmly in the camp of “cause marketing specialist who makes it work in the world of individual giving” and Maeve is in the “other” camp- and does both well. I suspect there are far more full service fundraisers called upon to do cause marketing and sponsorship than the other way around and so I am very excited to be teaming up with Maeve on this post.

Fundraising Standoff: Sponsorship vs Individual Giving

by Chris Baylis | Aug 20, 2015 | Cause Marketing Basics, Sponsorship, Sponsorship for Major Gift Officers, Sponsorship Packages

This post is meant as a primer for major gift fundraisers who find themselves involved in sponsorship and asking themselves how to get sponsors. That said, I think this will also be useful to the full service fundraising professional as well as the Executive Director who is occasionally asked to join in sponsorship meetings or who has been asked to build a sponsorship proposal.

Fundraising Event Ideas: Sponsorship Followup

by Chris Baylis | May 31, 2015 | Event Sponsorship, Sponsorship, Sponsorship Packages, Sponsorship Recruiting

Welcome to part two of my series all about sponsorship and events. By now you have realized that this series is not about how to close sponsorship leading up to an event, for that you will want to head to my series focused on cause marketing essentials. For an even quicker overview, have a look at my infographic on the sponsorship journey.

Fundraising Event Ideas: Sponsorship

by Chris Baylis | May 24, 2015 | Cause Marketing Basics, Event Sponsorship, Pipeline Building, Sponsorship, Sponsorship Recruiting

I was inspired to write this series focused on fundraising event sponsorship after working on an incredibly successful gala last week. It was my organization’s fourteenth annual event and saw double-digit sponsorship revenue growth for the second year in a row.

The Sponsorship Journey Infographic

by Chris Baylis | May 3, 2015 | Infographics, Sponsorship, Sponsorship Activation, Sponsorship for Major Gift Officers, Sponsorship Fulfillment, Sponsorship Packages, Sponsorship Recruiting

The sponsorship process can seem complicated and intimidating and so I’ve created this infographic to help simplify things. Check it out and click on on each step of the Sponsorship Journey for some tips related to that topic.

Sponsorship and Corporate Philanthropy Ethics

by Chris Baylis | Mar 28, 2015 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Corporate Sponsorship

Sponsors you select to partner with contribute to the success of your events and shape the perception of attendees or spectators. Given the rise of ethical consumerism, brands featured on your sponsorship list can be either your strongest asset or your weakest point. At the core of ethical marketing lies transparency and honesty. Consumers become increasingly aware of their purchasing power and the consequences of their purchase decisions. Hence, a growing number of your target audience favors companies with corporate social responsibility. This guide covers every key factor of ethical sponsorship and discusses some pivotal questions with an expert on the topic. Is Sponsorship Ethical? Before we jump to the interview, let’s answer a fundamental question – does ethical sponsorship exist? No doubt that who you partner with sends a message to the public, and so every sponsorship-seeking organization should spend some time thinking about the types of corporate development they are willing to engage in. Sponsorship is ethical if you: When growing your sponsorship pool, you can source companies with corporate social responsibility (CSR) policy. CSR indicates a brand’s dedication to sustainability and ethical business operations. I’ve teamed up with fundraising Jedi, Mena Gainpaulsingh of Purposeful Fundraising Inc. Mena […]

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