Selling sponsorship is hard work. The marketplace is competitive, growing in complexity, revenue goals increase every year and it’s getting harder and harder to stand out in a noisy crowd.
Despite this reality, sponsorship spending is increasing every year and sponsors are actively looking for new partners to help them reach their goals.
As sponsorship evolves, so too must your approach.
That’s where we come in!
The Sponsorship Collective Approach
Our process is the result of years of experience working with brands and sponsorship seekers, from the front lines of sponsorship sales. Everything within our process has been battle tested with sponsors and used to close sponsorship deals ranging from five-figure activations to multi-million-dollar naming rights deals.
No theory, just tactics that work and deliver.
You can learn more about the approach we use in our case study:
How to Secure Big Ticket Sponsorship: A Case Study of $10 Million Dollars in Sponsorship Over Two Years
Audit, Valuation and Strategy Development
Designed to give your in-house sponsorship sales team everything they need to take your opportunities to market and build long-term partnerships with brands.
Through this process, our team will identify all of your sellable assets, perform a market valuation, revenue projections, prospect identification and develop a sales strategy so that you can take your opportunities to market and ask with confidence.
Key questions that this process will answer include:
- What assets should I be focused on selling for best ROI?
- What are my opportunities actually worth?
- Which activations will offer my audience and sponsors the most value?
- How are others achieving success in the sponsorship space?
- What is the best way to position my opportunities in the marketplace?
This is a completely “done for you” service. Our team becomes your sales team, taking your property to market and negotiating with brands on your behalf.
We take care of everything, including:
- A comprehensive review of your sponsorship opportunities
- Valuation and asset development
- Creation of sales material
- Prospecting, lead generation and acquisition
We work closely with your team throughout key negotiations to ensure that sponsors and properties walk away happy with the agreement.
Who We Work With
We work with rights holders (sponsorship seekers) across Canada and The United States with a particular focus on associations, charities, conferences, festivals, amateur sport and major events.
Do you want to work together?
If you would like to apply to be a client of The Sponsorship Collective, you can do that by clicking here.