Selling sponsorship is hard work. The marketplace is competitive, growing in complexity, revenue goals increase every year and it’s getting harder and harder to stand out in a noisy crowd.
Despite this reality, sponsorship spending is increasing every year and sponsors are actively looking for new partners to help them reach their goals.
As sponsorship evolves, so too must your approach.
That’s where we come in!
The Sponsorship Collective Approach
Our process is the result of years of experience working with brands and sponsorship seekers, from the front lines of sponsorship sales. Everything within our process has been battle tested with sponsors and used to close sponsorship deals ranging from five-figure activations to multi-million-dollar naming rights deals.
No theory, just tactics that work and deliver.
You can learn more about the approach we use in our case study:
How to Secure Big Ticket Sponsorship:
A Case Study of $10 Million Dollars in Sponsorship Over Two Years
What We Do
We believe that the best sponsorship program is done in-house. Our goal is simple, we want to equip your sponsorship sales team with the tools needed to go to market, build activations that sponsors love and build long-term partnerships with brands.
Key questions that we help answer include:
- What assets should I be focused on selling for best ROI?
- What are my opportunities actually worth?
- Which activations will offer my audience and sponsors the most value?
- What is the best way to position my opportunities in the marketplace?
Sponsorship Program Audit
We conduct a thorough review of your sponsorship program and strategy and identify which properties are sellable, what is missing from your sponsorship program, we review all sales material and identify which programs are better suited for revenue strategies outside of sponsorship.
You will receive report containing our findings along with an action plan complete with next steps.
Valuation and Inventory Development
We will identify all of your assets and develop an itemised, master inventory with a line-by-line valuation of everything you have to offer.
Our process includes a fair-market valuation of your quantitative assets as well as your qualitative value (the value your brand brings to the table). Once we are finished, you will receive a working valuation calculator, be in a position to articulate your value, prove ROI and add quantitative measurements to your fulfillment reports.
Whether you are training your front-line sales staff or your executive team, our in-house training program is customised based on your goals.Whether you are training your front-line sales staff or your executive team, our in-house training program is customised based on your goals.
Some popular topics include:
- Sales and Prospecting
- Activation Development
- Valuation Training
- Sponsorship Trends
What We Don’t Do
We do not sell sponsorship on behalf of our clients.
We believe that the best person to sell sponsorship is the rights holder (you!). Our goal is to build in-house capacity for sponsorship seekers and so we do not sell sponsorship on behalf of our clients.
Who We Work With
We work with rights holders (sponsorship seekers) across Canada and The United States with a particular focus on associations, charities, conferences, festivals, amateur sport and major events.
Do you want to work together?
If you would like to apply to be a client of The Sponsorship Collective, you can do that by clicking here.