The only certainties in this life are death and taxes. As for everything else? Well, at any point, it could shift. Listen, I’ve been...
Archive: Month: February 2024
Sustainability in Sponsorship: The Rise of Eco-Friendly and Green Initiatives
by Chris Baylis | Feb 29, 2024 | Sponsorship
We all wonder what we can do to preserve our earth for ourselves and future generations. While you might make a lot of commendable strides...
Building Bridges: Sponsorship as a Catalyst for Global Brand Expansion
by Chris Baylis | Feb 29, 2024 | Sponsorship
Brand growth is sort of like outgrowing a pair of pants. After a while, a company feels too constricted in its current role, so it’s time...
Sponsorship in Niche Markets: Opportunities and Challenges
by Chris Baylis | Feb 29, 2024 | Sponsorship
You know what I always say: the riches are in the niches. I didn’t coin the saying, but it’s applicable in sponsorship, so I’ve kind of...
Sports Sponsorship: What to Expect in 2023 – 2024
by Chris Baylis | Feb 29, 2024 | Athlete, Sponsorship, Sports Sponsorship
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...
How to Get a Twitch Sponsorship: Your Full Guide for 2024
by Chris Baylis | Feb 29, 2024 | Sponsorship
With more than 140 million monthly active users in 2024, it’s safe to say Twitch is one of the premier streaming platforms. It has secured...
The Future of Sponsorship: Trends and Predictions for 2024
by Chris Baylis | Feb 29, 2024 | Sponsorship
Well, hello 2024! It’s here already, and that can mean only one thing: it’s time to determine what kinds of sponsorship trends will...
The Rise of Micro-Influencers: Redefining Sponsorship Strategy (With Templates, Examples, and Tips)
by Chris Baylis | Feb 29, 2024 | Influencer, Podcast, Sponsorship
Before you dive in, if you are interested in influencer sponsorship, check out these titles in our “sponsorship for podcasters and...
Top Motorsport Sponsorship Activations and What We Can Learn from Them
by Chris Baylis | Feb 28, 2024 | Motorsport, Sponsorship
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...