What Is an Event Sponsorship? An event sponsorship provides funding, promotions, or both for any type of event. It’s a broad term that...
Archive: News
The latest industry news, interviews, technologies, and resources.
Sponsorship Is Not Philanthropy (And Why This Mindset Costs You Sponsorship Deals)
Unless you’re brand new to the blog (and in which case, welcome!) or the Sponsorship Collective, I’m sure you’ve heard me say it at least...
How Anissa Cooke Left Old Sponsorship Mistakes Behind and Rose to New Heights with Her Synthetic Biotech Event
Anissa Cooke’s Road to Success Recently, we looked at Chris Norwood’s journey to sponsorship as the marketing director for an Arizona...
How to Recession-Proof Your Sponsorship Opportunity
Recessions are one of those words that no one ever wants to hear. It seems like just yesterday that we overcame the 2008 recession, and...
5 Ways to Close More Sponsorship Deals in the Next 90 Days
Are you on a quest to increase your sponsorship quotient? This isn’t an overnight process, but if you’re willing to put time and work in,...
How Chris Norwood Went from Sponsorship Student to Master and Doubled His Sponsorship Revenue
Chris Norwood’s Road to Success Chris Norwood is the Director of Marketing & Partnerships for the DUSK Music Festival, an annual music...
7 Things You Should Never Include in a Sponsorship Proposal
7 Things You Should Never Include in a Sponsorship Proposal The single biggest stumbling block any sponsorship seeker faces is the...
What Sponsors Want: Data and Analytics to Grow Your Festival Sponsorship
What do sponsors want? If I had to boil it down to one thing, the answer is undoubtedly data. After all, any sponsorship seeker can say...
Become a Sponsorship Magnet
I recently published a post about making your festival absolutely irresistible to sponsors, magnetic even. What if you have a program or...