Archive: Sponsorship

Before you dive in, if you want to know how to calculate sponsorship value, check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part One Seven Sponsorship Valuation Questions: Part Two Sponsorship Valuation Best Practices The Secrets of Sponsorship Valuation: Key Factors to Consider for Accurate Evaluation Determining the value of your sponsorship inventory and defining your own sponsorship valuation formula is without a doubt the thing that strikes fear into the hearts of even the toughest sponsorship sales pro. We get more questions about this subject than any other topic on sponsorship. This post is meant to serve as one way to run a sponsorship evaluation for your property and identify appropriate Sponsorship fees. It is not the only way! In fact, there is no one way to do valuations, and before you ask, there are several sponsorship pricing strategies. There is no magic list of values and sponsorship fees! You can’t just download a list of values that work for all properties all the time (or even any of the time!). Finding a list of the average sponsorship costs in […]