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Archive: Sponsorship

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Sponsorship Activation, Fulfillment and Renewal

Sponsorship Activation, Fulfillment and Renewal

by | Mar 22, 2024 | , ,

How nice would it be to open your next fiscal year with 80% of your sponsorship dollars already confirmed? And to have your sponsors help you write next year’s sponsorship package? When done properly, activation, fulfillment and renewal will make you stand out above all others in the sponsorship space and will also help you close more revenue for your next fiscal period. Sponsorship Activation Sponsorship activation is, at its most basic, making sure that your sponsors take advantage of every asset they paid for in your custom sponsorship package. Imagine how frustrated you would be if you paid for upgrades in a new car only to find that they aren’t there when you got the car. The same applies to sponsorship, but it’s more complicated than just allowing your sponsors the opportunity. You have to activate it (hence the term). What does this mean? Well, if you allow your sponsor to speak at an event, put their logo on your website and have a table at your gala then you want to make sure they take advantage of these opportunities. If you are offering your sponsor ad space, free product placement and a booth at a conference, then it’s up to you […]

How to Estimate the Cost of Sponsorships?

How to Estimate the Cost of Sponsorships?

by | Mar 15, 2024 | , , ,

This post was originally published by the good people over at Eventbrite. You can check out the original article here. How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to charge for sponsorship — commonly referred to as sponsorship valuation — can be an elusive step in the process of selling event sponsorship. The good news is that estimating the cost of sponsorships is less complicated than you might think.

Eleven Questions for Every Sponsorship Prospect

Eleven Questions for Every Sponsorship Prospect

by | Mar 13, 2024 | , ,

Once you’ve identified your sponsorship prospects, your next goal is to set up a discovery session.  This first meeting doesn’t always take place in person, especially anymore. You can have the discovery session on the phone or through Facetime, Zoom, or any other popular video-chatting platform. After you break the ice with that well-timed and well-practiced joke, it’s time to talk business. The following eleven questions will help you pinpoint whether your prospect could be a viable partner. Who Is Your Target Audience? The first question pertains to your prospect’s target audience. As a note, if you’re not already crystal-clear on your own audience, then this question is as good as useless.  The whole point in asking about the prospect’s target audience is to see if any of your audience segments match. You can’t do that without having priorly segmented your audience.  You know me, I recommend niching your audience down as much as you can.  Think of your audience as an ingredient that you’re putting through a strainer. If the sieve holes are large, that’s a broad audience segment. By using increasingly smaller strainers, you get very fine particles, which are akin to your segmented, niched-down audience. This post […]