The latest writings from our team
7 More Sponsorship Mistakes Charities Should Avoid
Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series:...
The Art of Sponsorship Prospecting: Targeting the Right Brands for Your Niche
Sponsorship prospecting is not selecting names out of a hat or picking a sponsor based on perceived budget. It’s a dedicated process that...
The Do’s and Don’ts of Negotiating Festival Sponsorship Deals
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...
7 Podcast Sponsorship Mistakes to Avoid
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
Demystifying Sponsorship Valuation: Common Pitfalls to Avoid When Assessing Sponsorship Opportunities
One of the most common questions I receive from sponsorship seekers is this: How much is my opportunity worth? I’ve called this a...
Five Things AI Can Do in Sponsorship (And 3 Things It Can’t Do!)
AI is everywhere these days and expanding all the time. Some of us worry the technology might encroach on our jobs (and rightfully so, at...
How to Convince Your Boss to Change Their Sponsorship Strategy
Your boss wears a lot of hats, and managing your company’s sponsorships is one of them. Your business has sought a solid sponsorship...
7 Motorsport Sponsorship Mistakes to Avoid
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
Sponsorship Is Not Philanthropy (And Why This Mindset Costs You Sponsorship Deals)
Unless you’re brand new to the blog (and in which case, welcome!) or the Sponsorship Collective, I’m sure you’ve heard me say it at least...