The latest writings from our team
Make Your Festival Stand Out to Sponsors: 5 Ways to Become a Sponsorship Magnet
You know how magnets work, right? They have south and north poles, and opposites attract. Now imagine pulling sponsors to you like a...
Local Sponsorship: The Benefits of Working with Local Businesses for Your Festival
So often, I see sponsorship seekers pursue only the highest-caliber sponsors, especially in the festival sphere. They assume that unless...
5 More Critical Festival Sponsorship Mistakes to Avoid
Recently, I wrote an article about sponsorship festival dealbreakers. The post got a very positive reception, as I think sometimes a...
7 Ways to Offer Real Value to Sponsors
Sponsorship is about marketing, and as a marketing venture, your sponsor wants value out of you. However, sponsorship seekers sometimes...
Multiyear Sponsorship Agreements
Imagine this: your event or program just wrapped up for another ultra-successful year. You’re exhausted but satisfied. It’s time to rest,...
5 Things Podcast Sponsors Wish You Knew
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
Dealbreakers: 7 Festival Sponsorship Mistakes to Avoid
I’m all for a bit of trial and error, but not with a pricy sponsorship deal on the line and a looming festival on the calendar. In that...
Cold Email Strategies for Podcast Sponsorship
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
The Stonyfield Case Study – One of My Favorite Sponsorship Case Studies
I always recommend that sponsorship seekers put together their own case studies to illustrate to prospective sponsors how they’ve helped...