The latest writings from our team
What Sponsors Want: Data and Analytics to Grow Your Festival Sponsorship
What do sponsors want? If I had to boil it down to one thing, the answer is undoubtedly data. After all, any sponsorship seeker can say...
How to Secure a Multiyear Sponsor for Your Festival
Multiyear sponsorship: to a festival owner and sponsorship seeker, those words are like music to your ears. Your festival planning would...
Using Social Media to Find Sponsors for Your Next Event
Social media is powerful stuff. It’s created celebrities, introduced memes, and dropped that next viral piece of content right into your...
Become a Sponsorship Magnet
I recently published a post about making your festival absolutely irresistible to sponsors, magnetic even. What if you have a program or...
Build a Sponsorship Cookbook
There’s a quote I recently heard, and while I don’t exactly know who said it, its stuck with me ever since. Here it goes: “Amateurs have a...
7 Proven Ways to Find Festival Sponsors
Your festival has just ended for the year, and you know what that means. That’s right, it’s already time to begin thinking of next year’s...
Make Your Festival Stand Out to Sponsors: 5 Ways to Become a Sponsorship Magnet
You know how magnets work, right? They have south and north poles, and opposites attract. Now imagine pulling sponsors to you like a...
Local Sponsorship: The Benefits of Working with Local Businesses for Your Festival
So often, I see sponsorship seekers pursue only the highest-caliber sponsors, especially in the festival sphere. They assume that unless...
5 More Critical Festival Sponsorship Mistakes to Avoid
Recently, I wrote an article about sponsorship festival dealbreakers. The post got a very positive reception, as I think sometimes a...