Blog I Corporate Sponsorship Best Practices

Evolution of Sponsorship

Isn’t evolution fascinating? All you have to do is look at plant or insect species that have existed since the time of the dinosaurs to...

Albert Einstein once said: “The important thing is not to stop questioning. Curiosity has its own reason for existing.” Yet there’s also...

Donuts. They sure are delicious, right? From Krispy Kreme to Dunkin’, a tasty donut can be a great way to start the morning or a nice...

Follow the leader is not just a children’s game, but a psychological phenomenon that occurs all the time. According to a Harvard Business...

There are so many mistakes you can make with your sponsorship package, such as bringing it with you to the discovery session or attaching...

You might have read so many sponsorship articles and even books that you can recite entire passages in your sleep. Yet the problem you run...

Valuation is a critical part of your sponsorship program, but it’s also one of the trickiest areas to master. I often have first-time...

When it comes to documents that sponsorship seekers spend the most time on, do you think it’s their assets or case studies or even...

Festivals usually attract a bevy of sponsors, including promotional and cash sponsors. With so many partners on your plate, it’s integral...