The latest writings from our team
The Anatomy of a Great Sponsorship Program
by Chris Baylis | Feb 4, 2021 | News
Your nonprofit or business has pursued sponsorship in the past, but never successfully. If you’ve lacked a strategy that’s part of a...
Sponsorship: 9 Things You’re Forgetting to Do
by Chris Baylis | Jan 19, 2021 | News
Did I lock the door before I left for work this morning? What starts as a small question can become a gnawing feeling that’s so...
14 Misconceptions about Sponsorship
by Chris Baylis | Jan 6, 2021 | News
Is 2021 the year you want to pursue sponsorship for the first time? If so, then you might have been voraciously reading my posts on what...
The Worst Advice We’ve Ever Heard about Sponsorship
by Chris Baylis | Dec 15, 2020 | News
Have you ever been guided by advice in your life? I certainly have, and I’m sure you have as well. Yet the thing about advice is that...
Conference Sponsorship: Expectation vs. Reality
by Chris Baylis | Dec 4, 2020 | Conference Sponsorship, News
Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series:...
Why Nobody Cares about Logo Placement in Sponsorship
by Chris Baylis | Nov 25, 2020 | News
In this world, you don’t get something for nothing. That goes for sponsorship as well. In exchange for funding your event, the sponsor...
What NOT to Do with Your Sponsorship Program
by Chris Baylis | Nov 19, 2020 | News
Recently, I published a post on how to sabotage a sponsorship program. I did that in the hopes that you’ll see it’s sometimes easier to...
How to Sell Virtual Sponsorship to a Skeptic
by Chris Baylis | Nov 10, 2020 | News
We’re living in an age right now where it’s virtual sponsorship or no sponsorship. Even once the COVID-19 pandemic is behind us and we can...
Ways to Completely Sabotage Your Sponsorship Program
by Chris Baylis | Oct 30, 2020 | News
Here at the Sponsorship Collective, I’m a big fan of telling you the right way to run your sponsorship campaigns. Sometimes though, it...








