The latest writings from our team
Redemption for Big Brands
In the past, The Sponsorship Report has written about the emerging trend among forward-thinking brands to attempt to seize ownership of an issue rather than merely sponsor a cause. It’s the difference between soloist and choir. Ownership makes a brand synonymous with an issue or, more appropriately, the effective resolution of an issue, rather than associating it with an organization or a program. Dove did it with women and self-esteem. Bell appears to be doing it on mental health anti-stigma. CIBC may have done it with breast cancer, although that space has a loud choir in addition to a strong soloist.
The Five Habits of Highly Effective Sponsorship Sales People
Have you read the book by Stephen Covey called The 7 Habits of Highly Effective People? If not, I highly recommend you check it out. When I read through the book, I was quite inspired. I kept thinking about the habits that Covey describes in his book and trying to figure out how I can apply them to sponsorship sales. After a lot of time and effort, I put together for you what I think are five of the most important sponsorship salesperson habits. These five habits can help you work more effectively and productively, which may lead to closing more deals. Let’s dive right in! Trying to Streamline Sponsorship Sales? You Need to Follow These Five Habits Habit #1 – Take Time to Reset in the Middle of the Day We’ve all done it. Why stop at lunch when you can power through and eat while you work (or not eat at all)? After all, the more time we spend working, the better, right? Well, yes and no. If your job is to complete a particular activity, for which you are paid by the hour, then yes. However, lunch might not be the time to breeze through your tasks […]
Sponsorship Strategy Development: Spaghetti vs the Sniper
Who would win in a fight? A bowl of spaghetti or a highly trained sniper? Well, what’s true in life is true in sponsorship. The real question is, who are you in this fight? The spaghetti or the sniper?
Case Study: Sponsorship Valuation Best Practices
Before you dive in, if you are looking to determine the value of your sponsors , check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part One Seven Sponsorship Valuation Questions: Part Two Essential Guide to Sponsorship Valuation If you’ve only skimmed through the information in this guide (which, you really should take the time to read everything), then spend some time with this section at least. It’s a recap of all the steps needed to complete your sponsorship valuation. In today’s guide, I want to explain the ins and outs of sponsorship valuation. Then I want to share some real case studies that should put into perspective the importance of valuations in your sponsorship program. Finally, I’ll provide some pointers for gathering and valuing assets so you can navigate this difficult area of sponsorship!
Cause Marketing versus Corporate Sponsorship: The Ultimate Showdown
I think this will be an interesting case study for those in the charitable sector as well as my colleagues on the brand side. Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Sponsorship Cause Marketing Common Mistakes Definitive Guide to the Sponsorship Proposal The Biggest Problem with Sponsorship and How You Can Fix It Three Things Missing From Every Sponsorship Package Corporate Social Responsibility a Users Guide for Nonprofits How to Start a Sponsorship Program for Your Nonprofit 3 Most Common Barriers To Good Cause Sponsorship Things Sponsors Say: “We Don’t do Sponsorship” What I Wish I Knew at the Beginning of My Sponsorship Career Let me set the stage: I was working with a fairly small, grassroots organization who were approached by a consumer goods company. The plan? To sell their products at the point of purchase of various stores across the city. The charity would get $5 per sale, the rest going to the consumer goods company.
Three Scenarios That Demand a Sponsorship Proposal
I know what you’re thinking! Is this the same Chris Baylis who has told me over and over and over again not to use sponsorship proposals? Yes! But before I tell you when it’s a good idea to use a sponsorship proposal, I want you to promise to do the following: Download my sponsorship proposal template Read my post called “The Definitive Guide to the Sponsorship Proposal” Read my post called “The Five Stages of Sponsorship”
8 Cool Event Marketing and Sponsorship Activation Ideas
I’ve heard it – heck, I’ve said it! Event sponsorship is boring! There are only so many things you can sponsor, so many ideas, so many ways to reorder an event sponsorship proposal. Today’s post is focused on some of the cool event marketing and sponsorship activation ideas that I’ve seen recently.
5 Networking Tips for Better Corporate Partnerships
This week I’ve invited my friend and networking genius Paul Nazareth to share some networking strategies with you! Paul has worked on both sides of the table, for sponsorship seekers and corporate grant makers, and knows what he is talking about.
23 Articles and Blogs on Fundraising Event Ideas and Sponsorship
Events! We all run them, whether it’s a fundraising event, conference, meeting or gala…if you work in the not for profit sector, events are a mainstay. Not everybody likes events but since they are here to stay, if you’re going to run them you might as well use them to raise loads of sponsorship dollars and use your events strategically to build your brand and grow your database. Check out these resources below all about events! Are You Gathering The Right Attendee Data? The 10 Steps To A Successful Fundraising Event 5 Things You Need To Throw A Fabulous Fundraiser 8 Ways To Supercharge Your Attendee Engagement 8 Tips For Getting High Dollar Sponsorship For Your Big Event Building And Attracting Event Sponsors The Event Planner: Sponsorship: Show Me The Money Plan Event Sponsorship ROI Before Sponsoring An Event What Do You See On The Horizon For This Year? Nonprofit Fundraising, Part 1: How To Plan Your First Successful Event Planning And Executing A Successful Nonprofit Fundraising Event Planning Perfect Fundraisers For Sponsors And Partners How To Plan A Fundraising Event Or Activity How To Organize An Event To Raise Money/Awareness For Your Organization Sponsorship Is The “Misunderstood” Sibling Of […]