Have you ever heard of marketing funnels? What about sales funnels? The purpose of these funnels is to create a reliable means of...
Archive: Sponsorship
The latest industry news, interviews, technologies, and resources.
How to Renew Your Sponsors Every Year
If you’ve been working with sponsors every year for a couple of years now, then your issue might not be so much with acquiring sponsors at...
The Ultimate Festival Sponsorship Proposal
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...
How to Measure Event Sponsorship ROI
In business, if you want to determine how successful anything you do is, you track the return on investment or ROI. For instance, if you...
Sponsorship Lessons Learned from 1000+ Clients
In my position here as the head of the Sponsorship Collective, I have the advantage of having worked with hundreds of clients over the...
The Secrets of Sponsorship Valuation: Key Factors to Consider for Accurate Evaluation
Not to make you nervous, but the success of your sponsorship program hinges on a fair valuation. Boosting your worth to the moon makes you...
The Do’s and Don’ts of Pitching Sponsors for Your Podcast
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
Finding the Right Sponsors for Your Motorsport Team
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
The Benefits of Festival Sponsorship: Why Brands Should Invest
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...