So often, I see sponsorship seekers pursue only the highest-caliber sponsors, especially in the festival sphere. They assume that unless...
Archive: Results for "event"
The latest industry news, interviews, technologies, and resources.
5 More Critical Festival Sponsorship Mistakes to Avoid
Recently, I wrote an article about sponsorship festival dealbreakers. The post got a very positive reception, as I think sometimes a...
7 Ways to Offer Real Value to Sponsors
Sponsorship is about marketing, and as a marketing venture, your sponsor wants value out of you. However, sponsorship seekers sometimes...
Multiyear Sponsorship Agreements
Imagine this: your event or program just wrapped up for another ultra-successful year. You’re exhausted but satisfied. It’s time to rest,...
5 Things Podcast Sponsors Wish You Knew
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
Dealbreakers: 7 Festival Sponsorship Mistakes to Avoid
I’m all for a bit of trial and error, but not with a pricy sponsorship deal on the line and a looming festival on the calendar. In that...
Sponsorship Accelerator Brochure
We Guarantee ResultsWhat To ExpectOur only goal is to help you achieve your sponsorship goals. And to give you the...
The Stonyfield Case Study – One of My Favorite Sponsorship Case Studies
I always recommend that sponsorship seekers put together their own case studies to illustrate to prospective sponsors how they’ve helped...
The Complete Guide to Multiyear Sponsorship Agreements
When you hear of brands like Red Bull or Coca-Cola being involved with various sports for decades, it’s easy to think that the only reason...