As another year nearly draws to a close, it’s become evident to me that sponsorship will continue to be an integral part of a business’s...
Archive: Sponsorship
The latest industry news, interviews, technologies, and resources.
The Future of Finding Sponsors – What Will It Look Like?
I don’t have a crystal ball (bummer about that), and technology moves so fast that it’s tough to say with full certainty what will shake...
How to get sponsorship for a first year event or new opportunity
The hardest place to start a sponsorship program is from the bottom. You might think you have no contacts, and you certainly have no experience. The task before you seems gargantuan, enough that you might feel dissuaded from wanting to try. Here’s the thing, though. If you never begin, you can never gain the requisite experience where sponsorship becomes easier. Every single thing you’ve done, from riding a bike to learning to cook, and even the job you’re working today, you started with zero experience. And look where you are now! You can get your sponsorship opportunity off the ground. This guide is tailored to beginners with zero sponsorship experience, so don’t miss it! Why First-Time Sponsorship Is an Advantage, Not a Hindrance Mindset is huge in sponsorship. It doesn’t supersede experience or a strong sponsorship property, but it does help you fake the confidence you need when selling to sponsors. So my first tidbit of advice to you is this: stop thinking of your sponsorship predicament as a problem. As I mentioned in the intro, everyone has to start from somewhere. The most successful sponsorship sales people were once in the exact shoes you were in. Even I was. […]
Food Truck Sponsorship: The Ultimate Guide
Food Truck Sponsorship: The Ultimate Guide With estimates of upwards of 92,000 food trucks the United States in 2026, and counting, food...
5 Key Benefits of Motorsport Sponsorship for Businesses Looking to Make Bank
5 Key Benefits of Motorsport Sponsorship for Businesses Looking to Make Bank Before you dive in, if you are interested in motorsport...
Leveraging Social Media to Attract Sponsors for Your Podcast
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...
Sponsorship Shortcuts – Effective Strategies to Implement Today
Most sponsorship seekers’ eyes light up when I discuss sponsorship shortcuts. They’re overeager for a path that skips large parts of the...
From Data to Dollars: How to Quantify the Value of Sponsorship Opportunities
We all want to believe we’re walking around with a multi-million-dollar sponsorship opportunity in our back pockets just waiting for an...
How to Write a Sponsorship Letter That Actually Works (With Samples and Templates)
I have been getting tons of questions from readers, clients, and workshop attendees about writing sponsorship request letters to secure sponsorship dollars. Before you can send out a solicitation letter, it is important that you fully understand sponsorship as a marketing discipline. To that end, I have listed some articles that will give you a full picture of the sponsorship landscape and how to increase your chances of success. Check out the following articles and resources: How To Get Sponsorship For Anything: A Complete Step By Step Guide The Essential Guide To Sponsorship Valuation The Definitive Guide To The Sponsorship Proposal How To Get Event Sponsorship: Absolutely Everything You Need To Know The Complete Guide To Title Sponsorship: Title, Naming And Presenting Rights Defined I see a lot of the same mistakes being made when sponsorship seekers write a request letter to sponsors, so this post will focus on a structure and a process that will guide your sponsorship efforts. I have also included several sponsorship request letter templates as well as an infographic to guide your efforts going forward. Scroll down to see the infographic and templates. What Is a Sponsorship Letter? And When to Use One! Before diving […]