The latest writings from our team
Sponsorship for Golf Tournaments: How to Hit a Hole in One with Sponsors
Golf Tournaments usually have a clear audience that appeals to an interesting variety of sponsors. While it might seem the logical focus...
Sponsorship Best Practices for Associations and Membership Orgs
When it comes to reaching a highly specialized target audience, nothing offers a better opportunity than professional associations and...
How to Get Conference Sponsorship the Right Way
Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series:...
How to Create A Sponsorship Activation Plan: Four Steps to Happy Sponsors
Sponsorship activation is a term a lot of marketers, sponsorship seekers and conference organizers might not recognize. That’s scary since...
How to Be Successful at Sponsorship Sales: 7 Methods for More Sponsorship Dollars
We may have surprised you with our five stages of sponsorship post, especially if your prior method was budgeting and then throwing things...
The Complete Guide to Title Sponsorship: Title, Naming and Presenting Rights Defined
Before you dive in, if you are interested in sponsorship naming rights, check out these titles in our “sponsorship for naming rights"...
Sponsorship Activation Defined: What is it and How Leverage Works
Sponsorship activation can’t be defined by any one single act. Instead, it encompasses the entire sponsorship experience based on the...
Why Sponsorship Is Important for Events: Using Sponsorship to Make Events Awesome!
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Find...
Five Reasons Your Sponsorship Proposal isn’t Working!
Sponsorship marketing is hard work! Nothing is more frustrating than spending countless hours crafting a sponsorship proposal, sending it out to your prospects and hearing…nothing in return. I see a lot of sponsorship proposals, good ones and bad ones (and some REALLY bad ones) but all of them suffer from one of these five issues, which are costing you money. Let’s dive in and see if we can make your sponsorship packages stronger and grow your sponsorship program!