The latest writings from our team
Fundraising vs Sponsorship! Here are the 4 Things I’ve Learned
This post flows nicely from last week’s post about the differences between Individual Giving and the Sponsorship sales process. In that post I argue that the two worlds are different, very different, but that the best fundraisers have the transferable skills needed to make it work. This week I caught up with Maeve Strathy (yes THAT Maeve Strathy!). Maeve is one of those fundraisers who makes both types of fundraising work. I am firmly in the camp of “cause marketing specialist who makes it work in the world of individual giving” and Maeve is in the “other” camp- and does both well. I suspect there are far more full service fundraisers called upon to do cause marketing and sponsorship than the other way around and so I am very excited to be teaming up with Maeve on this post.
Fundraising Standoff: Sponsorship vs Individual Giving
This post is meant as a primer for major gift fundraisers who find themselves involved in sponsorship and asking themselves how to get sponsors. That said, I think this will also be useful to the full service fundraising professional as well as the Executive Director who is occasionally asked to join in sponsorship meetings or who has been asked to build a sponsorship proposal.
Fundraising Event Ideas: Sponsorship Followup
Welcome to part two of my series all about sponsorship and events. By now you have realized that this series is not about how to close sponsorship leading up to an event, for that you will want to head to my series focused on cause marketing essentials. For an even quicker overview, have a look at my infographic on the sponsorship journey.
Fundraising Event Ideas: Sponsorship
I was inspired to write this series focused on fundraising event sponsorship after working on an incredibly successful gala last week. It was my organization’s fourteenth annual event and saw double-digit sponsorship revenue growth for the second year in a row.
The Sponsorship Journey Infographic
The sponsorship process can seem complicated and intimidating and so I’ve created this infographic to help simplify things. Check it out and click on on each step of the Sponsorship Journey for some tips related to that topic.
Sponsorship and Corporate Philanthropy Ethics
Sponsors you select to partner with contribute to the success of your events and shape the perception of attendees or spectators. Given the rise of ethical consumerism, brands featured on your sponsorship list can be either your strongest asset or your weakest point. At the core of ethical marketing lies transparency and honesty. Consumers become increasingly aware of their purchasing power and the consequences of their purchase decisions. Hence, a growing number of your target audience favors companies with corporate social responsibility. This guide covers every key factor of ethical sponsorship and discusses some pivotal questions with an expert on the topic. Is Sponsorship Ethical? Before we jump to the interview, let’s answer a fundamental question – does ethical sponsorship exist? No doubt that who you partner with sends a message to the public, and so every sponsorship-seeking organization should spend some time thinking about the types of corporate development they are willing to engage in. Sponsorship is ethical if you: When growing your sponsorship pool, you can source companies with corporate social responsibility (CSR) policy. CSR indicates a brand’s dedication to sustainability and ethical business operations. I’ve teamed up with fundraising Jedi, Mena Gainpaulsingh of Purposeful Fundraising Inc. Mena […]