Sponsorship Audit and Valuation Services
Our audit and valuation services are designed to answer the question:
“What is fair market value for my sponsorship opportunities?”
Our process includes building and expanding your inventory (what you have to sell), valuation of identified assets (what your opportunities are worth) and an audit of your current sponsorship program including expert recommendations as to where you should put your energy.
You walk away with a custom valuation calculator, training on how to use it and a final report outlining your next steps in the sponsorship sales process.
The Sponsorship Collective Approach
Our process is the result of years of experience working with brands and rights holders, from the front lines of sponsorship sales. Everything included in our process has been battle tested with sponsors and clients and used to close sponsorship deals ranging from five-figure activations to multi-million-dollar naming rights deals.
We begin every project with the question “what are sponsors paying for the same collection of benefits in the marketplace?” We then use our proprietary algorithm to calculate how each asset compares to similar assets available in the marketplace.
Using our data, you will negotiate with sponsors with confidence knowing that you are priced fairly by an independent third party, using current marketing trends and real time spending.