Blog I Corporate Sponsorship Best Practices

January 2024’s Coolest Activations – Inspiration for Ideation

As 2024 continues chugging along, events haven’t slowed down one bit. Almost all events are back to being in person unless companies have...

With the end of the year comes one of my favorite times. The time to reflect and predict what could be waiting around the corner in...

Whew, what a year it’s been! The Sponsorship Collective continues growing by leaps and bounds, as does the sponsorship market as a whole. ...

Title sponsorship isn’t a topic I’ve delved into often on the blog, and today, I want to change that. After all, some of you reading this...

Here at the Sponsorship Collective, I’m a big fan of sponsorship. If you’ve made it to this page, I’d assume you’d have probably guessed...

One of the first sponsorship topics I discuss with clients of The Sponsorship Collective is prospecting. Many don’t understand what...

Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...

Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series:...

Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...