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How to get sponsorship for a first year event or new opportunity

How to get sponsorship for a first year event or new opportunity

by | Dec 28, 2023 |

The hardest place to start a sponsorship program is from the bottom. You might think you have no contacts, and you certainly have no experience. The task before you seems gargantuan, enough that you might feel dissuaded from wanting to try. Here’s the thing, though. If you never begin, you can never gain the requisite experience where sponsorship becomes easier. Every single thing you’ve done, from riding a bike to learning to cook, and even the job you’re working today, you started with zero experience. And look where you are now! You can get your sponsorship opportunity off the ground.  This guide is tailored to beginners with zero sponsorship experience, so don’t miss it! Why First-Time Sponsorship Is an Advantage, Not a Hindrance Mindset is huge in sponsorship. It doesn’t supersede experience or a strong sponsorship property, but it does help you fake the confidence you need when selling to sponsors. So my first tidbit of advice to you is this: stop thinking of your sponsorship predicament as a problem.  As I mentioned in the intro, everyone has to start from somewhere. The most successful sponsorship sales people were once in the exact shoes you were in. Even I was.  […]

Sponsorship Package Essentials: The Ultimate Guide

Sponsorship Package Essentials: The Ultimate Guide

by | Dec 19, 2023 | ,

The sponsorship package is a document shrouded in mystery. For so many years, myths have perpetuated, and sponsorship seekers have staunchly held onto the old way of doing things.  This has muddied the waters for today’s sponsorship seekers, who often follow those old ways, which is only to their detriment.  That inspired me to update my original guide on sponsorship packages. A lot has changed since I originally published that article in 2015. I want you to get up to speed on what today’s sponsorship packets need and what you can omit, so let’s get going. Okay, So What Is a Sponsorship Package, Anyway? First, let’s get straight with a definition. A sponsorship package, sometimes called a sponsorship packet or sponsor pack, details everything you will provide the sponsor for that specific opportunity.  In other words, it’s all the benefits, assets, activations, and services outlined and presented neatly.  Understanding Today’s Sponsorship Package  As I alluded to in the intro, the sponsorship package has changed rapidly, even within the last couple of years. Misconceptions about what the packet should and shouldn’t be have caused some to continue using out-of-date practices, shooting themselves in the foot in the process.  Here is what […]