Archive: Sponsorship Activation

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Sponsorship Activation, Fulfillment and Renewal

Sponsorship Activation, Fulfillment and Renewal

How nice would it be to open your next fiscal year with 80% of your sponsorship dollars already confirmed? And to have your sponsors help you write next year’s sponsorship package? When done properly, activation, fulfillment and renewal will make you stand out above all others in the sponsorship space and will also help you close more revenue for your next fiscal period. Sponsorship Activation Sponsorship activation is, at its most basic, making sure that your sponsors take advantage of every asset they paid for in your custom sponsorship package. Imagine how frustrated you would be if you paid for upgrades in a new car only to find that they aren’t there when you got the car. The same applies to sponsorship, but it’s more complicated than just allowing your sponsors the opportunity. You have to activate it (hence the term). What does this mean? Well, if you allow your sponsor to speak at an event, put their logo on your website and have a table at your gala then you want to make sure they take advantage of these opportunities. If you are offering your sponsor ad space, free product placement and a booth at a conference, then it’s up to you […]

The Custom Sponsorship Proposal

The Custom Sponsorship Proposal

In my post “How to Get Sponsorship Dollars this Fall” we unpacked the sometimes complicated world of corporate sponsorship. I promised in that post that we would dive a little deeper into building the sponsorship proposal, how to get the prospecting meeting and how to move it forward successfully.

How to Get Event Sponsorship: Absolutely Everything You Need to Know

How to Get Event Sponsorship: Absolutely Everything You Need to Know

Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Find Corporate Sponsorship for an Event How to Ask for Sponsorship for an Event The Six Step Event Sponsorship Checklist 5 Things to Include in Your Event Sponsorship Proposal How to Measure Event Sponsorship ROI Why Sponsorship is Important for Events: Using Sponsorship to Make Events Awesome Sponsorship During Times of Crisis: Cancelled Events, Postponing and Refunds Why Sponsorship Is Important for Events: Using Sponsorship to Make Events Awesome! How to Display Sponsors at an Event (That People Will Actually See) How to get Media Sponsorship for an Event: A Practical Guide Event sponsorship often seems like one of those unobtainable, too good to be true options. It’s hard to imagine a company would be willing to provide a large chunk of the funding needed to run your event. We need to change the way we think about sponsorship, from that of begging for money to offering a real partnership opportunity and charging fair market value for the opportunity. When you can prove you offer value to them such as increased brand exposure with their ideal target […]