Cause marketing is a great way to raise money for a cause and build brand recognition, for both the charity and corporate entity. These cause marketing campaigns typically involve a cashier asking customers for a donation for a specific cause at checkout. Often, paper “pinups” accompany these types of cause marketing campaigns, marking each customer’s donation and decorating the store.
This post is aimed primarily at the charity and non profit. For my private sector and sports team readers…next week we will be back at it with some tricks of the trade for you. This one’s for the charities! Thanks to my good friend Mena Gainpaulsingh of Purposeful Fundraising Inc. for guest posting and sharing her expertise!
In my post “A Tale of Two Cause Marketing Campaigns” I talked about the differences between two companies and their cause marketing strategies. I also talked about how those strategies played out, leading to a significant difference in money raised.
Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series: Resource Page for Charity Sponsorship Corporate Social Responsibility: A User’s Guide for Nonprofits Charity Sponsorship Mistakes Sponsorship Cause Marketing Common Mistakes Cause marketing, sometimes called cause related marketing, provides a partnership opportunity between for-profit businesses and nonprofit organizations. When done properly, it creates benefits for both partners by providing financial support for the cause and marketing opportunities for the business. As a nonprofit, you have the chance to get creative when approaching cause marketing initiatives, allowing you to customize the marketing opportunities to help meet your partners’ goals. However, to be effective and continue to develop longer-lasting partnerships, it is important to use cause marketing best practices that help guarantee success. You’ll need a solid cause marketing strategy to help keep you focused on your goals while also ensuring you don’t go too far off the mark when it comes to finding the best prospects and partners. Here’s everything you need to know about cause-related marketing for successful campaigns every time. What is Cause Marketing? The term cause marketing, or cause-related marketing, not only refers to a partnership between […]
This week I’ve invited my friend and networking genius Paul Nazareth to share some networking strategies with you! Paul has worked on both sides of the table, for sponsorship seekers and corporate grant makers, and knows what he is talking about.
Sponsors you select to partner with contribute to the success of your events and shape the perception of attendees or spectators. Given the rise of ethical consumerism, brands featured on your sponsorship list can be either your strongest asset or your weakest point. At the core of ethical marketing lies transparency and honesty. Consumers become increasingly aware of their purchasing power and the consequences of their purchase decisions. Hence, a growing number of your target audience favors companies with corporate social responsibility. This guide covers every key factor of ethical sponsorship and discusses some pivotal questions with an expert on the topic. Is Sponsorship Ethical? Before we jump to the interview, let’s answer a fundamental question – does ethical sponsorship exist? No doubt that who you partner with sends a message to the public, and so every sponsorship-seeking organization should spend some time thinking about the types of corporate development they are willing to engage in. Sponsorship is ethical if you: When growing your sponsorship pool, you can source companies with corporate social responsibility (CSR) policy. CSR indicates a brand’s dedication to sustainability and ethical business operations. I’ve teamed up with fundraising Jedi, Mena Gainpaulsingh of Purposeful Fundraising Inc. Mena […]