In today’s post, I am going to share a case study with you about one of the biggest corporate sponsorship deals I’ve worked on. This is an example of how I closed a major, multi-year corporate sponsor in a way that will surprise you. It didn’t include any fancy sponsorship proposals or a complicated activation strategy but it did require a certain level of comfort with the best sales tool in your arsenal “awkward silence.”
The landscape for sponsorship sales and marketing has changed a lot in recent years. Previous generations of business owners clamored at...
Surveys are a very important part of your sponsorship program. Every organization should be surveying their attendees and their database if they want to grow (or maintain) their sponsorship program. I talk a lot about the power of audience data and cover the importance of surveys in all of my in person and online training and it is easily one of the most controversial topics that I cover. The controversy stems from the belief that surveys don’t work. Let me address this assumption now: Surveys work and you need to be doing them.
Representing sponsorship within your organization can be an exciting, rewarding and sometimes challenging role. You need to be creative to build beneficial partnerships that balance the objectives of your organization with those of your sponsors and external partners.
If I had a dollar for every time I heard a fundraiser complain about their board of directors…or a board of directors complain about their fundraiser, I’d be a very rich man! Every single problem that I see stems from a lack of understanding of the sponsorship process and so this post is part therapy for fundraisers, but is also an instructional tool to share with your board members. In no particular order, here is what your board of directors needs to know about sponsorship:
Unfortunately, our prospects can suffer from the same misconceptions about sponsorship as everybody else. I want to share this case study with you to outline how important it is to educate our sponsors and to make sure we fully understand the needs of our sponsors before we close the deal.
This post was originally published by the good people over at Eventbrite. You can check out the original article here. How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to charge for sponsorship — commonly referred to as sponsorship valuation — can be an elusive step in the process of selling event sponsorship. The good news is that estimating the cost of sponsorships is less complicated than you might think.
I have been getting tons of questions from readers, clients, and workshop attendees about writing sponsorship request letters to secure sponsorship dollars. Before you can send out a solicitation letter, it is important that you fully understand sponsorship as a marketing discipline. To that end, I have listed some articles that will give you a full picture of the sponsorship landscape and how to increase your chances of success. Check out the following articles and resources: How To Get Sponsorship For Anything: A Complete Step By Step Guide The Essential Guide To Sponsorship Valuation The Definitive Guide To The Sponsorship Proposal How To Get Event Sponsorship: Absolutely Everything You Need To Know The Complete Guide To Title Sponsorship: Title, Naming And Presenting Rights Defined I see a lot of the same mistakes being made when sponsorship seekers write a request letter to sponsors, so this post will focus on a structure and a process that will guide your sponsorship efforts. I have also included several sponsorship request letter templates as well as an infographic to guide your efforts going forward. Scroll down to see the infographic and templates. What Is a Sponsorship Letter? And When to Use One! Before diving […]
As a small business, you’re eager to make a big splash. However, you recognize your limitations, especially in terms of budget. With a...