The latest writings from our team

Once you’ve identified your sponsorship prospects, your next goal is to set up a discovery session.  This first meeting doesn’t always take place in person, especially anymore. You can have the discovery session on the phone or through Facetime, Zoom, or any other popular video-chatting platform. After you break the ice with that well-timed and well-practiced joke, it’s time to talk business. The following eleven questions will help you pinpoint whether your prospect could be a viable partner. Who Is Your Target Audience? The first question pertains to your prospect’s target audience. As a note, if you’re not already crystal-clear on your own audience, then this question is as good as useless.  The whole point in asking about the prospect’s target audience is to see if any of your audience segments match. You can’t do that without having priorly segmented your audience.  You know me, I recommend niching your audience down as much as you can.  Think of your audience as an ingredient that you’re putting through a strainer. If the sieve holes are large, that’s a broad audience segment. By using increasingly smaller strainers, you get very fine particles, which are akin to your segmented, niched-down audience. This post […]