Archive: Cause Marketing Basics

Sponsors you select to partner with contribute to the success of your events and shape the perception of attendees or spectators.   Given the rise of ethical consumerism, brands featured on your sponsorship list can be either your strongest asset or your weakest point.  At the core of ethical marketing lies transparency and honesty. Consumers become increasingly aware of their purchasing power and the consequences of their purchase decisions. Hence, a growing number of your target audience favors companies with corporate social responsibility.  This guide covers every key factor of ethical sponsorship and discusses some pivotal questions with an expert on the topic.  Is Sponsorship Ethical? Before we jump to the interview, let’s answer a fundamental question – does ethical sponsorship exist? No doubt that who you partner with sends a message to the public, and so every sponsorship-seeking organization should spend some time thinking about the types of corporate development they are willing to engage in. Sponsorship is ethical if you: When growing your sponsorship pool, you can source companies with corporate social responsibility (CSR) policy. CSR indicates a brand’s dedication to sustainability and ethical business operations.  I’ve teamed up with fundraising Jedi, Mena Gainpaulsingh of Purposeful Fundraising Inc. Mena […]