Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Find Corporate Sponsorship for an Event How to Ask for Sponsorship for an Event The Six Step Event Sponsorship Checklist 5 Things to Include in Your Event Sponsorship Proposal How to Measure Event Sponsorship ROI Why Sponsorship is Important for Events: Using Sponsorship to Make Events Awesome Sponsorship During Times of Crisis: Cancelled Events, Postponing and Refunds Why Sponsorship Is Important for Events: Using Sponsorship to Make Events Awesome! How to Display Sponsors at an Event (That People Will Actually See) How to get Media Sponsorship for an Event: A Practical Guide Event sponsorship often seems like one of those unobtainable, too good to be true options. It’s hard to imagine a company would be willing to provide a large chunk of the funding needed to run your event. We need to change the way we think about sponsorship, from that of begging for money to offering a real partnership opportunity and charging fair market value for the opportunity. When you can prove you offer value to them such as increased brand exposure with their ideal target […]
Archive: Event Sponsorship
How to Write a Sponsorship Letter That Actually Works (With Samples and Templates)
by Chris Baylis | Nov 28, 2023 | Corporate Sponsorship, Event Sponsorship, In-Kind Sponsorship, Infographics, Sponsorship
I have been getting tons of questions from readers, clients, and workshop attendees about writing sponsorship request letters to secure sponsorship dollars. Before you can send out a solicitation letter, it is important that you fully understand sponsorship as a marketing discipline. To that end, I have listed some articles that will give you a full picture of the sponsorship landscape and how to increase your chances of success. Check out the following articles and resources: How To Get Sponsorship For Anything: A Complete Step By Step Guide The Essential Guide To Sponsorship Valuation The Definitive Guide To The Sponsorship Proposal How To Get Event Sponsorship: Absolutely Everything You Need To Know The Complete Guide To Title Sponsorship: Title, Naming And Presenting Rights Defined I see a lot of the same mistakes being made when sponsorship seekers write a request letter to sponsors, so this post will focus on a structure and a process that will guide your sponsorship efforts. I have also included several sponsorship request letter templates as well as an infographic to guide your efforts going forward. Scroll down to see the infographic and templates. What Is a Sponsorship Letter? And When to Use One! Before diving […]
The Essential Guide to RFID for Events and Festival Planners
by Chris Baylis | Nov 16, 2023 | Event Sponsorship, Festivals, Sponsorship
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...
How to Measure Event Sponsorship ROI
by Chris Baylis | Nov 15, 2023 | Event Sponsorship, Sponsorship
In business, if you want to determine how successful anything you do is, you track the return on investment or ROI. For instance, if you...
Sponsorship Case Study: Memphis in May International Festival
by Chris Baylis | Jul 5, 2023 | Event Sponsorship, Festivals
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...
How to Find Corporate Sponsorship for an Event
by Chris Baylis | May 19, 2021 | Event Sponsorship, News
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Ask...
How to Ask for Sponsorship for an Event
by Chris Baylis | May 7, 2021 | Event Sponsorship, News
By following the step-by-step guide below on how to ask for sponsorship, you'll get the expert information needed to set the ball rolling...
Sponsorship Refunds, Cancellations, and Postponed Events
by Chris Baylis | May 4, 2020 | Event Sponsorship, Festivals, News
Today’s post is inspired by a video I made two years ago just when the worldwide pandemic known as COVID-19 was beginning. Here we are,...
Sponsorship for Virtual Events, Conferences and Meetings
by Chris Baylis | Mar 24, 2020 | Conference Sponsorship, Event Sponsorship
Before you dive in, if you are interested in conference sponsorship, check out these titles in our “sponsorship for conferences” series:...