Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Find Corporate Sponsorship for an Event How to Ask for Sponsorship for an Event The Six Step Event Sponsorship Checklist 5 Things to Include in Your Event Sponsorship Proposal How to Measure Event Sponsorship ROI Why Sponsorship is Important for Events: Using Sponsorship to Make Events Awesome Sponsorship During Times of Crisis: Cancelled Events, Postponing and Refunds Why Sponsorship Is Important for Events: Using Sponsorship to Make Events Awesome! How to Display Sponsors at an Event (That People Will Actually See) How to get Media Sponsorship for an Event: A Practical Guide Event sponsorship often seems like one of those unobtainable, too good to be true options. It’s hard to imagine a company would be willing to provide a large chunk of the funding needed to run your event. We need to change the way we think about sponsorship, from that of begging for money to offering a real partnership opportunity and charging fair market value for the opportunity. When you can prove you offer value to them such as increased brand exposure with their ideal target […]
Archive: Sponsorship
The Future of Sponsorship Prospecting: Leveraging Digital Tools and Data for Optimal Results
by Chris Baylis | Jan 16, 2024 | Sponsorship, Sponsorship Prospecting
Everything is digital these days, from communication to clothing. It was only a matter of time before the digital onslaught trickled down...
Unlocking Your Value: Strategies to Enhance Sponsorship Valuation
by Chris Baylis | Jan 8, 2024 | Asset Valuation, Sponsorship, Sponsorship Valuation
Sponsorship valuation is about achieving fair market value. It sounds simple when I put it that way, but with so many pratfalls awaiting...
Building a Winning Sponsorship Prospecting Strategy: Proven Methods for Effective Outreach
by Chris Baylis | Jan 8, 2024 | Sponsorship
Finding the right sponsorship prospects is half your battle. The other half is outreach. You worked so hard surveying your audience and...
2023 Wrap-Up: A Round-Up of the Best Proven Methods to Find Sponsorship (For Events, Festivals, and Everything In Between)
by Chris Baylis | Jan 3, 2024 | Sponsorship
As another year nearly draws to a close, it’s become evident to me that sponsorship will continue to be an integral part of a business’s...
The Future of Finding Sponsors – What Will It Look Like?
by Chris Baylis | Jan 3, 2024 | Sponsorship
I don’t have a crystal ball (bummer about that), and technology moves so fast that it’s tough to say with full certainty what will shake...
How to get sponsorship for a first year event or new opportunity
by Chris Baylis | Dec 28, 2023 | Sponsorship
The hardest place to start a sponsorship program is from the bottom. You might think you have no contacts, and you certainly have no experience. The task before you seems gargantuan, enough that you might feel dissuaded from wanting to try. Here’s the thing, though. If you never begin, you can never gain the requisite experience where sponsorship becomes easier. Every single thing you’ve done, from riding a bike to learning to cook, and even the job you’re working today, you started with zero experience. And look where you are now! You can get your sponsorship opportunity off the ground. This guide is tailored to beginners with zero sponsorship experience, so don’t miss it! Why First-Time Sponsorship Is an Advantage, Not a Hindrance Mindset is huge in sponsorship. It doesn’t supersede experience or a strong sponsorship property, but it does help you fake the confidence you need when selling to sponsors. So my first tidbit of advice to you is this: stop thinking of your sponsorship predicament as a problem. As I mentioned in the intro, everyone has to start from somewhere. The most successful sponsorship sales people were once in the exact shoes you were in. Even I was. […]
Food Truck Sponsorship: The Ultimate Guide
by Chris Baylis | Dec 20, 2023 | Sponsorship
With more than 36,000 food trucks on the road in the United States in 2023, and 10 percent more than the year prior, food trucks are a...
5 Key Benefits of Motorsport Sponsorship for Businesses Looking to Make Bank
by Chris Baylis | Dec 12, 2023 | Motorsport, Sponsorship
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...