The sponsorship process can seem complicated and intimidating and so I’ve created this infographic to help simplify things. Check it out and click on on each step of the Sponsorship Journey for some tips related to that topic.
May 3, 2015
April 26, 2015
I have been in my share of meetings with sponsorship prospects to talk about sponsorship, corporate philanthropy, cause marketing and workplace giving campaigns. I have been on both sides of the table, both seeking sponsorship as well as creating cause marketing campaigns on behalf of corporate sponsors. I have also coached many charities and not
April 20, 2015
Virtually everyone I speak to about sponsorship and cause marketing thinks of the sponsorship package as the most important part of the sponsorship process. I don’t know how this belief came to be but I do know this- nothing could be further from the truth! In fact I would go so far as to say