The Blog

  • How to Secure Mega Sponsorships for Your Fundraising Event!

    Events can be great. They can engage your donors, show off your cause, increase revenue and, most important of all (in my highly biased opinion) drive sponsorship dollars. Sponsorship sales can be a major revenue source from events. With a little effort, you can make your next event a sponsor’s dream!

  • Getting Past the Online Sponsorship Request Form

    We hear this question a lot. “I keep getting sent to the online form…what should I do?” The question refers to those online forms that companies have on their website for you to complete to apply for sponsorship. The question is, should you fill it out. The answer is…yes! But not without a story first.

  • The Seven Deadly Sins of Sponsorship

    When working with clients on their sponsorship sales goals and strategies, I see some common themes come up again and again. Unfortunately, when I am working on the brand side and helping them assess their sponsorship marketing goals…we see the same trends from those seeking sponsorship dollars.

  • Five Reasons Your Sponsorship Proposal isn’t Working!

    Sponsorship marketing is hard work! Nothing is more frustrating than spending countless hours crafting a sponsorship proposal, sending it out to your prospects and hearing…nothing in return. I see a lot of sponsorship proposals, good ones and bad ones (and some REALLY bad ones) but all of them suffer from one of these five issues,

  • What do Sponsors Want? Actually, Sponsors Don’t Exist!

    I know what you’re thinking “another post about how we should stop using the term ‘sponsor’ in favor of something like ‘partner.’” Nope. In fact, there is no word for “sponsors” because sponsors simply don’t exist. Wait…what? Let’s start with the working definition of sponsor from our friends at Google Translate:

  • The Most Powerful Asset in Sponsorship

    There is one thing that every single sponsorship property has to offer that every single sponsor wants…and very few sponsorship seekers realize they have it. What is this magical thing that will make your sponsorship sales so much easier? I’m going to tell you…but first a story! From “No Thanks” to “Sign Me Up!”

  • How to Use Audience Data for More Sponsorship Sales

    If you want to stop having your emails deleted, phone calls ignored and proposal thrown in the shredder it is essential that you get started in gathering data on your audience immediately. There is a gap in approach and knowledge between brands and sponsorship seekers.  Many sponsorship seekers do not possess the level of data

  • The Ultimate Sponsorship Prospecting Formula

    One of the main reasons people reach out to sponsorship consultants is for help with prospecting. I am often asked for my advice on how to get sponsors as though there is a magic formula that, if employed properly, will lead to more successful sponsorship packages. There isn’t…until now, that is.

  • 7 Things to do to Prepare for the Holidays…and still bring in sponsorship dollars!

    7 Things to do to Prepare for the Holidays… and still bring in sponsorship dollars!  The holidays are a weird time! A mixture of excitement for some time off with family, daily invites to networking holiday parties and the pressure of year end all rolled into one. As you get closer and closer to the

  • How to Write a Sponsorship Letter (With a Template and Infographic)

    I have been getting tons of questions from readers, Sponsorship Academy members, clients and workshop attendees about writing sponsorship request letters. As you know by now, I am a strong believer in a sponsor-centric approach to sponsorship sales and have described the best ways to get sponsors on my blog and in the posts below:

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